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Marc Findlay, marketing manager at the SEC, spoke to two AEO members - F2F’s UK portfolio director, Tom Treverton, and Upper Street Events’ event director, Dan Sewell - to ask them their three top tip
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Hayley McPhee-Holden, Project Administrator at the AEO, talks about her experience making an Industry Video on Talent - one of the four AEO pillars.
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Events are still considered the most important marketing tool for a company, and the COVID-19 pandemic has brought a solidarity to the events industry in a way which we’ve never seen before. As we dis
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AEO Chief Exec Chris Skeith answers a few pertinent questions about the event industry. Find out what makes a successful event and what the future holds.
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A short-term gap filler? A distraction? Something to be tolerated until we can get back to ‘normal’? Or a long-term solution that will augment or even ultimately replace the physical event? And what
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Across the events industry, the same three questions keep coming up: Is this event worth it? Can I trust it? Is it still relevant?