Exhibitors are being targeted by companies claiming to be, or work with, event organisers. They use existing event branding and may appear genuine. In the past this has included directories and hotel bookings but companies are now also claiming they can sell visitor data from events. This is not the case.
Exhibitors need to be vigilant, read the small print, inform their exhibition, marketing and finance teams about the risk of scams and check with their organiser if they receive anything they are not expecting or are unsure of.
Organisations such as Event Fair, FairGuide.com/Construct Data Verlag, Expo Guide (Mexico) and International Fairs Directory (Portugal) are targeting exhibitors with their misleading directory services. Unsuspecting exhibitors who sign and return the form are then contracted into a three-year, non-retractable agreement, which could cost the exhibitor a significant amount of money.