It has never been more obvious what needs to be done at AEO, we need to get this industry back up and running. We will continue to work constructively with the Department for Culture, Media and Sport (DCMS) to ensure that we are not forgotten by the government, and to remind them that we can open safely just like our counterparts in Dubai, China, France and Germany.
The next really important task is building attendee confidence back up. We want to be seen as the catalyst to growth, to get us out and put us on the road to recovery. We have proven that there is pent up demand, and other industries are suffering because events can’t happen.