AEO - Association of event organisers

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  • Now that you have created a working environment of rapport and trust, it’s time to set the agenda and expectations for the call or meeting. To stay out of the prospect’s system and work the Sandler Selling System, you will need to establish some ground rules.
  • You probably spend a lot of time shopping around for the kind of contractor you want to work with.

    If you have had the opportunity to work across a broad range of suppliers, you will very quickly identify that all are not equal, and nor should they be.

    What suits one, does not necessarily suit another, especially as there is such a broad range of Organiser nuances for suppliers to take into account.

    But have you ever flipped it on its head and spent time thinking about what kind of buyer you are and what your business has to offer?

     

  • Over the last 10 years, social media has become an intrinsic part of marketing events. It has enabled us to reach communities beyond the borders of traditional media, stretched our budgets and allowed us to engage in a dialogue never possible before.
  • What makes for good communication in a sales call may not be what most sales people understand to be good communication.  When people talk about communication they often confuse this with having good presentation skills or being a great story teller.  There is a place for all these skills but there’s more to communication to this.
  • My inbox is clear, as is my ironing basket…  I’ve ordered bulbs for the spring and a birthday party, not yet due for another 2 months, is now planned down to the finest of details.

    You might ask the question – “why am I telling you all of this?” – And apart from being slightly hurt that you’re not interested in my napkin choices, this is all relative.

    You see ironically, I have been putting off writing this article for over a week!

    Proving that even the most experienced, organised, list making Operations Manager can fall foul to the procrastinating demon, and find myself uttering the phrase “I’ll just do this first….”

  • To have a winning event, you need a winning playbook. Feathr has helped grow 1000+ events with our powerful digital marketing tools. Like all tools, the more experience you have with them, the better you can make them work for you. That's why Feathr created this playbook: to offer proven marketing plays that will boost registrations. Keep reading to learn more about a crucial play for event marketers: geotargeting.

23 Results
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    UBM
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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