AEO - Association of event organisers

Tips, Technology & What the Future Holds

AEO

Tips, Technology & What the Future Holds

29-Jun-2016

 What makes a successful event?

Adding value and creating an experience that delivers business impact is key. Exhibitors want the right audience for their business and visitors want something new, fresh, exciting and relevant to them.

 

Any tips for getting the most out of a live event?

Too many to mention. Exhibitors can find lots of insightful guides and how to videos at www.facetime.org.uk

 

Where does technology fit in?

Technology should be included throughout the experience. Pre-event social media to communicate with and inform audiences, apps for delivering show and venue information and for live polling during presentations, Twitterwalls to show what’s trending, what’s getting the visitors excited and gamification for on-stand entertainment and data collection are just a few of the best ways to use technology to engage with your audience.

 

What does the future hold for the industry?

The industry contributes almost £40bn to the UK economy, many UK organisers have seen recent rapid global expansion and we have a proven track record of hosting major international events - there are obvious challenges but the future looks good!

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    UBM
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Digital & Data Director, dmg events

 

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