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29 Jun 2016

Tips, Technology & What the Future Holds

Tips, Technology & What the Future Holds

 What makes a successful event?

Adding value and creating an experience that delivers business impact is key. Exhibitors want the right audience for their business and visitors want something new, fresh, exciting and relevant to them.


Any tips for getting the most out of a live event?

Too many to mention. Exhibitors can find lots of insightful guides and how to videos at


Where does technology fit in?

Technology should be included throughout the experience. Pre-event social media to communicate with and inform audiences, apps for delivering show and venue information and for live polling during presentations, Twitterwalls to show what’s trending, what’s getting the visitors excited and gamification for on-stand entertainment and data collection are just a few of the best ways to use technology to engage with your audience.


What does the future hold for the industry?

The industry contributes almost £40bn to the UK economy, many UK organisers have seen recent rapid global expansion and we have a proven track record of hosting major international events - there are obvious challenges but the future looks good!