Farnborough International Airshow opening ceremony coverage
Recent media coverage has claimed that the Farnborough International Airshow cancelled its opening ceremony following a perceived “snub” by Andy Burnham. However, it should be noted that the decision was taken more than a week ago, before the leadership outcome was known and in recognition that the incoming Prime Minister may not yet have completed key constitutional duties, including meeting the King. As it stands, Burnham has not yet confirmed his attendance, or publicly commented on whether he intends to attend.
Events lead marketing budget growth in latest Bellwether
The latest IPA Bellwether Report highlights continued growth in marketing investment, with events recording the strongest increase in budgets among all categories in Q2 2026. A net balance of +11.0% of companies reported increased spending on events, despite wider economic uncertainty and weaker business confidence. The findings suggest that businesses continue to view events as a valuable channel for customer engagement and brand growth, with investment in face-to-face experiences remaining resilient.
JMIC positions business events as strategic economic assets
The Joint Meetings Industry Council published the third edition of its Global Manifesto, setting out 15 ways business events create strategic advantage and drawing on the Events Industry Council's 2026 Global Economic Significance Study. As well as containing an expansive list of case studies, the report also sets out ten practical steps for delivering the industry’s message locally.
Edinburgh International Conference Centre’s £50 million economic boost
Edinburgh International Conference Centre (EICC) has secured 91 new events in the past six months, generating nearly £50 million in future economic impact and expected to attract around 54,000 delegates to the city. Medical conferences led bookings, contributing over £17 million, alongside strong activity in finance, education, charity, and technology sectors. Since opening, the EICC has delivered over £1 billion in economic impact, reinforcing Edinburgh’s position as a leading global destination for business events.
Recent media coverage has claimed that the Farnborough International Airshow cancelled its opening ceremony following a perceived “snub” by Andy Burnham. However, it should be noted that the decision was taken more than a week ago, before the leadership outcome was known and in recognition that the incoming Prime Minister may not yet have completed key constitutional duties, including meeting the King. As it stands, Burnham has not yet confirmed his attendance, or publicly commented on whether he intends to attend.
Events lead marketing budget growth in latest Bellwether
The latest IPA Bellwether Report highlights continued growth in marketing investment, with events recording the strongest increase in budgets among all categories in Q2 2026. A net balance of +11.0% of companies reported increased spending on events, despite wider economic uncertainty and weaker business confidence. The findings suggest that businesses continue to view events as a valuable channel for customer engagement and brand growth, with investment in face-to-face experiences remaining resilient.
JMIC positions business events as strategic economic assets
The Joint Meetings Industry Council published the third edition of its Global Manifesto, setting out 15 ways business events create strategic advantage and drawing on the Events Industry Council's 2026 Global Economic Significance Study. As well as containing an expansive list of case studies, the report also sets out ten practical steps for delivering the industry’s message locally.
Edinburgh International Conference Centre’s £50 million economic boost
Edinburgh International Conference Centre (EICC) has secured 91 new events in the past six months, generating nearly £50 million in future economic impact and expected to attract around 54,000 delegates to the city. Medical conferences led bookings, contributing over £17 million, alongside strong activity in finance, education, charity, and technology sectors. Since opening, the EICC has delivered over £1 billion in economic impact, reinforcing Edinburgh’s position as a leading global destination for business events.