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Shaping the future of the events industry

Welcome to the AEO Public Affairs hub. This is where policy meets practice for the UK events industry.

Along with our sister associations, we act as the Events Industry Alliance (EIA) to ensure the interests of UK business events are effectively represented, understood, and communicated to the Government.

To read our manifesto, access the latest research, and get more information, visit the website.

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About the update

Why it matters to you

  • Stay informed about government policies affecting your business
  • Understand how AEO advocates for the industry’s interests
  • Access resources to help navigate regulatory changes
  • Keep up with political developments impacting events

 

On this page, you’ll find:

  • Regular updates on relevant legislation and policy changes
  • Summaries of AEO’s engagement with government officials
  • Resources to help you understand and respond to new regulations
  • Insights into how political decisions may affect your events

 

We work tirelessly to ensure the voice of the events industry is heard in Westminster and beyond. By staying informed, you can better prepare your business for future changes and opportunities. Check back regularly for the latest news and updates. Together, we’re shaping a stronger future for UK events.

EIA retains the services of the public affairs agency Henham Strategy

Henham Strategy provides a weekly monitoring service which you can find below - this is updated as new reports come through. If you would like to receive this directly to your inbox, please contact us to arrange this. 

Contact us

21st August 2026

EIA update

This week Henham attended the Formula E season finale at Excel London, alongside James Asser MP, who represents the venue's constituency of West Ham and Beckton. The visit gave us a chance to show him first-hand the scale and flexibility of Excel London’s event space, and the calibre of major international events it can host. We will follow up with his office to discuss how he can continue to support the sector in Parliament once the House returns from recess.

With the Budget submission deadline now set for 9 September, our focus has also shifted to making the case for the business events sector’s role in delivering the Government’s growth ambitions and Industrial Strategy objectives, as well as pressing for a dedicated sector strategy. We’ll also use this to address wider sector issues, such as business rates. If members have concerns or specific asks they would like included in the submission, please contact your relevant director, respond to this email, or get in touch with one of the Henham team.

Alongside outreach to the relevant new ministers in Andy Burnham's government, we are also progressing engagement with officials, including a conversation currently being arranged with the Global Trade Advocacy Directorate at the Department for Business, Innovation, Science and Trade.

Finally, as mentioned over the last few weeks, the team at ESSA has put together a tool to help members contact their MP. You can find the link to it here. We really encourage members to use it: it’s very accessible, and some members are already reporting responses from MPs. If you do get a response and would like any assistance with follow-up, please do contact the Henham team!

Government this week

Friday 21st August

  • Andy Burnham is increasingly positioning No.10 North as the centre of gravity for local economic growth, telling The Times that shifting growth policy away from HM Treasury represents a “huge transfer of power” and arguing the Treasury’s focus on both growth and fiscal control has diluted its growth mission. This builds on July’s machinery of government changes, which moved responsibility for local economic growth and devolution strategy to No.10 North from MHCLG and HM Treasury. Burnham is expected to push for devolved tax-raising powers at the Budget on 28 October and is today chairing a “growth situation room” at No.10 North with the Chancellor and Angela Rayner.

 

  • The UK recorded a larger-than-expected £1.8bn deficit in July, despite strong tax receipts, as government spending continued to rise faster than income. The deficit so far this year is still lower than last year, but slightly worse than expected, pointing to continued pressure on the public finances. Higher borrowing costs and weaker growth are likely to leave less room for the Chancellor ahead of the October Budget.

What happened in Parliament 

Parliament is in recess and will return on 1st September.

Written questions

There were no relevant Written Questions.

Regional news

Tuesday 18th August

  • Tony Lankester, Chief Executive of the Edinburgh Festival Fringe Society, warned that Edinburgh City Council’s 5% visitor levy - in force since 24th July - is now costing festivals over £1.1 million a year in accommodation costs for performers and staff, while none of the levy revenue has yet reached them. The council’s Culture and Communities Convener responded saying the cultural sector “will be able to benefit from a range of new and expanded funding opportunities through the Visitor Levy”, and that a special committee meeting would consider further support later in August.

Week ahead

Both Houses will return on 1st September.

Media snapshot

New EIA research finds exhibitions sector delivered £11.7bn in 2025

The Events Industry Alliance published new research showing UK exhibitions supported £11.7 billion in total economic output in 2025 and more than 127,000 jobs, across 1,154 exhibitions attracting 6.8 million visits and 139,000 exhibitors. Direct spending totalled £5.3 billion and each exhibitor supported an average of £84,493 in total economic output. Ian Taylor, Chief Operating Officer of NEC and Chair of both AEV and the EIA, said: “These figures show exhibitions are a significant contributor to the UK economy and industrial strategy.”

AEV Conference 2026 to Explore “Human Advantage”

The Association of Event Venues (AEV) has announced that its tenth annual conference will take place on 26 November at the newly redeveloped Olympia in London, with the theme “The Human Advantage: Why people matter more in an AI world,” focusing on the continued importance of people in an increasingly AI-driven events industry. The event will bring together around 300 professionals and feature sessions on AI, live event value and industry security, alongside networking events and the launch of AEV’s Emerging Talent Award “Class of 2026”.

The experience economy is a blockbuster phenomenon

The Financial Times argues that the “experience economy” is attracting major new investment, as consumers continue to prioritise live events such as theatre, sports and cinema despite rapid advances in AI and streaming technology. High-profile deals - including the £4.5bn acquisition of ATG Entertainment’s theatre portfolio and a record $12.5bn purchase of the Los Angeles Lakers - reflect growing confidence that in-person experiences will remain resilient and valuable.

If you have any questions regarding this update, please contact the Henham Strategy team

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