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  • Events are still considered the most important marketing tool for a company, and the COVID-19 pandemic has brought a solidarity to the events industry in a way which we’ve never seen before. As we dis ...
  • AEO Chief Exec Chris Skeith answers a few pertinent questions about the event industry.  Find out what makes a successful event and what the future holds.
  • A short-term gap filler?  A distraction?  Something to be tolerated until we can get back to ‘normal’? Or a long-term solution that will augment or even ultimately replace the physical event? And what ...
  • In mid-March 30 event marketing professionals gathered at the BDC in London for an AEO training session, included as a member benefit on paid digital event marketing, AI and Google Analytics, provided ...
  • In early September, the events industry decamped to the seaside for the annual AEO Conference. This year’s theme, building collective intelligence, which was apt for an event that saw a record number ...
  • What did the big telephone say to the little telephone? You’re too young to be engaged. Aaarrrrrr yes I know, a terrible, awful, dreadful, unforgivable, dad joke; what was I thinking? Well, I was thin ...