Blog posts

If you’re in the business of event marketing, chances are, you’ve found yourself asking what on earth a pandemic means for your 2020 marketing plan.

With some, if not all of your plan thrown out of the window, the time is NOW to back the truck up to customer-centricity.

Nobody can deny how challenging this has been. With events cancelled, jobs furloughed and some lost, entire supply chains shaken, it will continue to send shock waves through the industry for time to come.

Raccoon Events is a small and strong team and we have been able to adapt very quickly to change. We have always supported flexible working and so working from home was an easy transition for many.

Jo Tyler - Consultant

Learnings from the International Working Group

Chris Skeith – AEO – Chief Executive Officer

As the easing of lockdown measures take effect across the world, the events industry sits tight in anticipation of the government’s next steps.

 

AEO, AEV & ESSA have been navigating the COVID-19 crisis with the amazing support of our members, other associations, and the broader industry.

As the challenges twist and turn, we have activated our political network to gain representation at the highest level of government – speaking directly to MP’s and complimenting the hard work of members, the trade media, and non-members seeking support for our wonderful industry.

On the 9th January 2020, the AEO International Group set out a new and bold strategy for the year ahead at their start of the year CEO summit. Little did anyone know the world would change a matter of days later.