#ChooseEvents is an industry-wide movement to celebrate the people behind events, showcase the breadth of careers our industry offers, and inspire the next generation of talent.
Taking place from 1–4 September 2026, the campaign brings together organisers, venues, suppliers, agencies, partners and industry bodies to share one simple message: events are powered by people.
The events industry creates opportunities, drives innovation and brings people together - but many people still don't realise the variety of careers available within it.
By taking part in #ChooseEvents, you'll help:
Every organisation, no matter its size, can make a difference. Together, we can show that the events industry is welcoming, dynamic, rewarding and full of opportunity.
Kick off the week by telling people why you chose a career in events.
Ideas:
Show that there's no single route into the events industry.
Ideas:
Today, the AEO Conference 2026 brings the industry together in Birmingham - the perfect opportunity to show events in action.
Share the conversations, learning, networking and people that make this industry such a rewarding place to work.
Not at the conference? Take us behind the scenes of your own workplace or event and show what your corner of the industry looks like.
Ideas:
To round off #ChooseEvents, we’re celebrating the role AEO focus groups can play in career development.
Members of our focus groups will share how getting involved has supported their career progression – from building new connections and broadening their industry knowledge to developing new skills, gaining confidence and creating opportunities.
