AEO - Association of event organisers

Project Confidence

AEO

Overview

This cross association project was created to formulate and implement consistent, timely and relevant communications across the three sides of the events industry – event organisers, venues and suppliers - to inform and engage stakeholders on our work to facilitate the safe resurgence of events, at the earliest opportunity.

Objectives

  • Work collaboratively to create a comprehensive, rolling programme of communications to engage all stakeholders as we transition through recovery phases, providing the right information at the right time in the right manner.
     
  • Develop a common language and narrative, ensuring key messages are relevant and resonate with each stakeholder group, as well as reflective of current sentiment at each phase
     
  • Demonstrate, with transparency, that the events industry is taking an active role in its own recovery and is ready to manage the safe return of live events
     
  • Reinforce the value of the events industry; the need to safeguard it and why it’s important to prioritise its resurgence

GET INVOLVED

Request for testimonials

We all have a part to play as we rebuild confidence among the events industry stakeholders.

We believe that demonstrating the following points, will not only strengthen the case for confidence among our audiences but also support us in our ongoing conversations with government bodies:

  • Pent up demand
  • How visitors and exhibitors are feeling safe to be back
  • What being back means to event stakeholders and why they feel the power of live is one of the most effective mediums
  • Stats are always powerful even if not always an easy ask

We are asking you to provide the above based on events you’ve held recently or upcoming events.

To submit a testimonial, please contact Alden

Please see below for examples of what your testimonial could look like:

Exhibitor Testimonials

Low2NoBev 2021

CCIA 2021

Hampton Court Artisan Fair

exhibitor testimony

Organiser Testimonials

MTA Organiser Testimonial
The Good Business Festival Organiser Testimonial
London and Partners Organiser Testimonial

Venue Testimonials

bdc venue testimonial
nec venue testimonial
nhow London Venue Testimony

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

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