AEO - Association of event organisers

Project Confidence



This cross association project was created to formulate and implement consistent, timely and relevant communications across the three sides of the events industry – event organisers, venues and suppliers - to inform and engage stakeholders on our work to facilitate the safe resurgence of events, at the earliest opportunity.


  • Work collaboratively to create a comprehensive, rolling programme of communications to engage all stakeholders as we transition through recovery phases, providing the right information at the right time in the right manner.
  • Develop a common language and narrative, ensuring key messages are relevant and resonate with each stakeholder group, as well as reflective of current sentiment at each phase
  • Demonstrate, with transparency, that the events industry is taking an active role in its own recovery and is ready to manage the safe return of live events
  • Reinforce the value of the events industry; the need to safeguard it and why it’s important to prioritise its resurgence


We’re seeking support from right across our industry; we need as many event professionals as possible to get behind Project Confidence and what it stands for. Pledge your support for the work we’re doing with our fellow associations by:
  • Post the following message on your social channels 
  • Adopt the following badge and use on your websites, email signatures and social profiles to demonstrate your support!


Twitter, LinkedIn and Instagram:

Our friends @AEVnews @AEOnews and @ESSAnews are working together to bring organised events back safely.

The events industry creates real value for our economies.

It is so important that it is protected and safeguarded for the future.

We support #ProjectConfidence ❤️💚💜

bringing the industry together

Let's get social:

When posting on social, it would be beneficial to tag other industry related accounts in the images as a means of increasing visibility of the campaign and sharing the reassurance message to a wider, and relevant, audience.

Some good tags to include are as follows: Conference News (conference_news), Exhibition News (@exhibitionnews), Event Industry News (@eventnewsblog) and Visit Britain (@visitbritian), but we also suggest that each of you tag your relevant convention bureaus and council accounts as well as any clients or partners that you feel will help amplify the campaign.

Your urgent support is needed:

On 22nd September the Prime Minister announced that the planned reopening of exhibitions, conferences and events on 1 October has been suspended.  We (AEO, AEV, ESSA) worked into the night to gain further clarity and to instigate our next move.  We are back at the table with DCMS with a clear priority being an industry package to support our sector financially, utilising the pre-existing relationship that has been built and strengthened through this crisis.


We already have members helping us with information being requested by DCMS and we now need you all to help.


DCMS have advised us we have a 48 hour window to make as much noise in Westminster and the way to do this is by contacting your local MP.  This letter is for you to send to both your home and your work MPs, the highlighted the areas are for you to complete, but please also feel free to amend and add relevant information on your own business. 


Find your local MP here:

MP twitter feeds can be found in this document 

Download the letter here

Help us make some noise by scheduling the following post on Thursday 24th September at 10am:


As an industry we are at crisis point.

Collaboration with @AEOnews, @AEVnews and @ESSAnews has demonstrated that business events can return safely. But we now face further delays.

@10downingstreet we need you to stand with us & protect our industry. Urgently.


Please post with the accompanying graphic

proco image

Assets for social media - right click > save as > share!


LinkedIn  - graphic 1

linkedin back safely

Twitter - graphic 1

back safely twitter

Instagram - graphic 1

back safely instagram


LinkedIn - graphic 2

bring together linked in

Twitter - graphic 2

back together twitter

Instagram - graphic 2

backtogether insta

Motivation and desire

LinkedIn - graphic 3

will be back LinkedIn

Twitter - graphic 3

will be back twitter

Instagram - graphic 3

will be back instagram

LinkedIn - graphic 4

each year LinkedIn

Twitter - graphic 4

each year twitter

Instagram - graphic 4

each year insta

Other assets > right click > save as > embed

Email footer

email footer

The e-mail footer has been created for you to apply to your email signature- link it through to this page. 

HTML email banner

email banner

Logo - use this as your confidence stamp!

Project Confidence logo
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams




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