This cross association project was created to formulate and implement consistent, timely and relevant communications across the three sides of the events industry – event organisers, venues and suppliers - to inform and engage stakeholders on our work to facilitate the safe resurgence of events, at the earliest opportunity.
Overview
Objectives
- Work collaboratively to create a comprehensive, rolling programme of communications to engage all stakeholders as we transition through recovery phases, providing the right information at the right time in the right manner.
- Develop a common language and narrative, ensuring key messages are relevant and resonate with each stakeholder group, as well as reflective of current sentiment at each phase
- Demonstrate, with transparency, that the events industry is taking an active role in its own recovery and is ready to manage the safe return of live events
- Reinforce the value of the events industry; the need to safeguard it and why it’s important to prioritise its resurgence
GET INVOLVED
Our first Project Confidence post generated more than a million views. As an industry, we need to keep up the momentum as we continue to lobby with the government for a go date.
We’re seeking support from right across our industry; we need as many event professionals as possible to get behind Project Confidence and what it stands for. Pledge your support for the work we’re doing with our fellow associations by:
- Post the following message on your social channels
- Adopt the following badge and use on your websites, email signatures and social profiles to demonstrate your support!
Twitter, LinkedIn and Instagram:
Our friends @AEVnews @AEOnews and @ESSAnews are working together to bring organised events back safely.
The events industry creates real value for our economies.
It is so important that it is protected and safeguarded for the future.
We support #ProjectConfidence ❤️💚💜
Let's get social:
When posting on social, it would be beneficial to tag other industry related accounts in the images as a means of increasing visibility of the campaign and sharing the reassurance message to a wider, and relevant, audience.
Some good tags to include are as follows: Conference News (conference_news), Exhibition News (@exhibitionnews), Event Industry News (@eventnewsblog) and Visit Britain (@visitbritian), but we also suggest that each of you tag your relevant convention bureaus and council accounts as well as any clients or partners that you feel will help amplify the campaign.
Help us make some noise by scheduling the following posts:
Thursday 16th July at 10am:
Caption text:
Organised events don't just create value for venues, organisers and suppliers.
Business events alone contribute £32 billion to the UK economy and are vital in supporting companies and jobs.
We need events to exchange ideas, make connections and do business.
#ProjectConfidence
Please refer to graphic 4 further down for correct LinkedIn, Twitter and Instagram dimensions.
Human stories
These may take more time to prepare than our ready made posts. Share it as and when you can. It all counts:
- Share an example of how an event has positively impacted a non-event industry or business
- Create image in your own company style with ProCo logo
- Share post on Twitter, LinkedIn and Instagram
Caption text:
Organised events don't just create value for venues, organisers and suppliers.
Their return is crucial for businesses across all sectors.
Events bring people together to exchange ideas, make connections and do business.
@KidsInsights is a perfect example 👇🏼
#ProjectConfidence
