Blog posts

To have a winning event, you need a winning playbook. Feathr has helped grow 1000+ events with our powerful digital marketing tools. Like all tools, the more experience you have with them, the better you can make them work for you. That's why Feathr created this playbook: to offer proven marketing plays that will boost registrations. Keep reading to learn more about a crucial play for event marketers: geotargeting.

Have you ever thought about how many emails you get every day? What about those you delete without even opening? And then, of course, there are those you just can't wait to read.

It is just before 08:00 on 06 September 2018. A Walkers shortbread biscuit and a coffee later and I’m ready to join the #AEORun along Brighton seafront. What a great way to clear my head after networking drinks the night before! 

The Internet has transformed the way we live our lives and run our businesses. But with it has come a new – and fast-growing – type of crime. Miriam Wraight looks at how industry and Government can work together to make the UK a more hostile environment for cyber criminals.

The arrival of Spring is all about growth, renewal and development so, as Chair of the AEO Talent Working Group, I think this is a perfect opportunity to reveal what we’ve been up to and what we’re planning for the rest of the year ahead.

Recently I attended the AI Congress and if you are anything like me I was expecting to walk into the event hall with all these real-life robots walking round doing ‘stuff’. How wrong I was! I think I saw one robot moving around and actually it was full of tech people and data scientists who were all there to learn and develop their knowledge of AI.