Blog posts

Over the last 10 years, social media has become an intrinsic part of marketing events. It has enabled us to reach communities beyond the borders of traditional media, stretched our budgets and allowed us to engage in a dialogue never possible before.

What makes for good communication in a sales call may not be what most sales people understand to be good communication.  When people talk about communication they often confuse this with having good presentation skills or being a great story teller.  There is a place for all these skills but there’s more to communication to this.

My inbox is clear, as is my ironing basket…  I’ve ordered bulbs for the spring and a birthday party, not yet due for another 2 months, is now planned down to the finest of details.

You might ask the question – “why am I telling you all of this?” – And apart from being slightly hurt that you’re not interested in my napkin choices, this is all relative.

You see ironically, I have been putting off writing this article for over a week!

Proving that even the most experienced, organised, list making Operations Manager can fall foul to the procrastinating demon, and find myself uttering the phrase “I’ll just do this first….”

To have a winning event, you need a winning playbook. Feathr has helped grow 1000+ events with our powerful digital marketing tools. Like all tools, the more experience you have with them, the better you can make them work for you. That's why Feathr created this playbook: to offer proven marketing plays that will boost registrations. Keep reading to learn more about a crucial play for event marketers: geotargeting.

Have you ever thought about how many emails you get every day? What about those you delete without even opening? And then, of course, there are those you just can't wait to read.

It is just before 08:00 on 06 September 2018. A Walkers shortbread biscuit and a coffee later and I’m ready to join the #AEORun along Brighton seafront. What a great way to clear my head after networking drinks the night before!