AEO - Association of event organisers

Blog posts


  • But is it enough to turn the tide of government opinion?

    Even as Brexit looms and geopolitics continue to throw us all into a spin, the events industry shows no sign of wavering.

    In fact, with a reported £11 billion economic impact and over 1000 exhibitions taking place up and down the UK, the industry has never felt more resilient or been more resolved to achieve necessary representation at government level.

  • Personalisation has become a key factor in the events industry. How can organisers ensure each attendee has an experience which is tailored to their needs, and is relevant to them? Even when it is a small event, it can be difficult. So how can you do it for a conference of hundreds, or even thousands of people?
  • Last week, I proudly took on my first official act as Chairman of the AEO International Organisers Group, guiding an AEO International Dinner.

    The International Dinners are an exhibition industry networking event, focused on a particular geography, in this instance the USA. The International Organisers Group began these dinners to bring people together to talk about the opportunities, and gather market knowledge, of a particular country or region.

  • Did you know that highly diverse organisations are proven to be more profitable?

    Karen Blackett OBE, who keynoted the AEO Forums earlier this year revealed that organisations with more gender diversity at top level are 21% more likely to outperform those with less. Those with more ethnically diverse workforces are 33% more likely to outperform companies less ethnically diverse.
  • What did the big telephone say to the little telephone? You’re too young to be engaged.

    Aaarrrrrr yes I know, a terrible, awful, dreadful, unforgivable, dad joke; what was I thinking?

    Well, I was thinking about engagement. In the twenty years or so that I have been involved in the AEO, I have observed that the incredibly talented and brilliant leaders of our industry have built their careers and businesses by networking, engaging and working with their peers.

  • Despite the perception the big cyber media stories might paint - it’s not just large global companies that are at risk of a cyber security breach. The common misconception by small business owners is that their business is ‘not worth attacking’. In actual fact, the government’s Cyber Security Breaches survey revealed that 42% of micro/small businesses identified one breach or attack in the last 12 months.  
67 Results
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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