What measures do exhibitors need to consider as we all get ready to go live again? And how are we as organisers helping them?
The good news is, they need us.
Emma Cartmell – CHS Group (LEP chair) and Michael Adeniya – Clarion Events (LEP vice chair)
As more people are getting used to working from home and using digital platforms to engage with meetings – it is a great opportunity for new engaging products to be developed.
Ranju Singh: Head of Business Development: Launches //Reed Exhibitions
A short-term gap filler? A distraction? Something to be tolerated until we can get back to ‘normal’? Or a long-term solution that will augment or even ultimately replace the physical event?
And what are they anyway? Virtual? Digital? The ghastly ‘webinar’? And I would rather eat my own leg than hear the term ‘pivot to digital’ again.
March 2020 seems a long time ago now. Looking back I think that the overall feeling from the business (and I am sure many share this) was that this whole thing will be short and sharp and we will be back to business by the start of summer.
Rob Nathan - Marketing Director of Media 10
What happens when cash flow grinds to a halt on your live event? What will the return from furlough look like for salespeople when we have a clearer roadmap of the months to come?
If you’re in the business of event marketing, chances are, you’ve found yourself asking what on earth a pandemic means for your 2020 marketing plan.
With some, if not all of your plan thrown out of the window, the time is NOW to back the truck up to customer-centricity.