Blog posts

A short-term gap filler?  A distraction?  Something to be tolerated until we can get back to ‘normal’? Or a long-term solution that will augment or even ultimately replace the physical event?

And what are they anyway?  Virtual?  Digital?  The ghastly ‘webinar’?  And I would rather eat my own leg than hear the term ‘pivot to digital’ again. 

March 2020 seems a long time ago now. Looking back I think that the overall feeling from the business (and I am sure many share this) was that this whole thing will be short and sharp and we will be back to business by the start of summer.

 

Rob Nathan - Marketing Director of Media 10

What happens when cash flow grinds to a halt on your live event? What will the return from furlough look like for salespeople when we have a clearer roadmap of the months to come?

If you’re in the business of event marketing, chances are, you’ve found yourself asking what on earth a pandemic means for your 2020 marketing plan.

With some, if not all of your plan thrown out of the window, the time is NOW to back the truck up to customer-centricity.

Nobody can deny how challenging this has been. With events cancelled, jobs furloughed and some lost, entire supply chains shaken, it will continue to send shock waves through the industry for time to come.

Raccoon Events is a small and strong team and we have been able to adapt very quickly to change. We have always supported flexible working and so working from home was an easy transition for many.

Jo Tyler - Consultant