Senior Marketing Manager (JR100724)

Description

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

We are offering a rare opportunity for an experienced Senior Marketing Manager to join an ambitious team in Phacilitate where you will lead our marketing efforts for large-scale conferences and events.

The successful candidate will have proven experience in planning and executing marketing campaigns for a wide portfolio of B2B products. They will be responsible for the strategic marketing direction and campaign execution of our award-winning conferences, award products and exhibitions within an ethos of collaboration, with each other and our customers.

At Phacilitate, we pride ourselves on our commitment to creativity, innovation, and excellence. If you are a creative and strategic thinker with a passion for event marketing, and a desire to lead and inspire, we invite you to join our team and help us push the boundaries of what's possible.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies, ensuring maximum visibility and attendance.
• Collaborate with cross-functional teams to ensure marketing alignment and consistency.
• Drive innovation and creative initiatives, pushing boundaries to explore new avenues to engage target audiences.
• Develop a strong understanding of our products, market, customers, and competitive landscape to translate into effective strategies.
• Work alongside our Marketing Operations Manager to utilise data analysis to identify trends, insights, and opportunities for creative marketing campaigns.
• Accountable for allocating marketing budgets and providing accurate, detailed forecasts to the Marketing Director.
• Accountability of marketing communications to ensure quality, message and individual brand values are maintained and conversions are optimised.
• Drive audience growth, visitor numbers, delegate revenue and overall customer satisfaction for the events and the digital platform.
• Work with the sales team to ensure there are a pool of qualified leads to target.
• Accountability for quality control across all our communication channels, reviewing the brand from the customer viewpoint.
• Build relationships with key media partners and associations.

Team development and leadership

• Promote a culture of testing and change to continuously drive strategic improvement, presenting solutions to business heads.
• Connect and build relationships within the wider business to share best practice.
• Work with the Marketing Director and operations to build a culture of customer centricity.
• Cultivate a collaborative and inclusive team where diverse perspectives are valued, and teamwork is prioritised.
• Facilitate cross-functional collaboration and knowledge-sharing to leverage collective expertise and resources for optimal results.
• Encourage a culture of continuous learning and improvement, recognising and rewarding achievements, whilst supporting resilience and learning from setbacks.

Requirements

Knowledge, Skills & Behaviour:

• Proven marketing experience in planning and executing campaigns with event marketing experience for large conferences or confexes.
• Deep knowledge and experience of evaluating and selecting marketing channels, particularly digital platforms.
• Strategic and creative thinker who can interpret data to produce campaign strategy and execution.
• Strong project management skills, organised, able to prioritise, multi-task and meet deadlines.
• Excellent communication and interpersonal skills to collaborate and influence.
• Familiarity with CRM/marketing automation tools.
• Passion for excellence and a commitment to delivering high-quality results.
• Strong sense of personal accountability.
• Integrity, authenticity, and honesty.
• People management skills to challenge and develop through training and coaching.
• Demonstrated market knowledge and commercial awareness.

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees