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Sales Manager

What Else Events Ltd

What Else Events is seeking a Sales Manager to support the development of its series of regional exhibitions:

  • Safety, Health & Wellbeing Live (SHW Live)
  • Fire Safety Live

What Else Events Ltd, the award-winning scale-up events business, is committed to delivering truly accessible, affordable, and sustainable events for members of the business community to learn, network, and procure together.

Our mission is to launch several events in three to four markets over the next few years and this is an exciting opportunity for an engaged individual to join at the beginning and be a part of the company growth.

With an entrepreneurial mindset you will relish a generous bonus structure and the opportunity to build and grow a recently launched series of regional events.

The role is based in our central Reigate offices a minimum 3 days per week, with opportunity for hybrid working, and requires both national and international travel.

The role will equally suit an established Event Manager seeking to escape a restrictive corporate environment or a talented Sales Manager seeking recognition and reward.

Key Responsibilities:

  • Achieve stand revenue targets by generating revenue from new and existing customers as well as upselling/cross selling sponsorship opportunities. 
  • Win new business from inbound marketing qualified leads, competitor shows and sourcing your own leads. 
  • Ensure maximum client retention by achieving rebook targets onsite at own events and by delivering excellent customer service year-round including by maintaining regular contact (via face-to-face meetings, video calls, phone calls, and/or emails), acting as their first point of contact, responding to their queries, and keeping them informed of developments/opportunities on both events. 
  • Ensure the CRM is accurately maintained at all times including customer information, call notes, as well as pipeline management and forecasting. 

Key Skills & Experience:

  • Minimum 5 years’ experience working on B2B events, ideally trade shows. 
  • Work to targets and achieve KPI’s 50 calls / 1h30 per day
  • Thrives in a fast paced, ambitious environment
  • Ability to travel to competitor events both UK and International as required
  • Excellent customer relationship skills
  • Energy and enthusiasm to drive commercial success 
  • Commercially minded being able to implement initiatives identified
  • Experience of Hub Spot CRM desirable

The role offers competitive salary and bonus structure, generous rebook bonuses and company share scheme. 

Benefits include: 25 days annual leave, pension, gym/health club membership and laptop.

To apply for the role please email with a copy of your CV and a short explanation of what you are looking for in your next role. 

Company Name

What Else Events


Safety, Health & Wellbeing Live (SHW Live) and Fire Safety Live

Salary / Salary Range


Closing Date


Date Entered



Reigate, Surrey

Contact Name

Daniel Gray

Email Address


+44 (0)1737 911337
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