AEO - Association of event organisers

Sales Manager


Sales Manager

  • Closing date: 01-Jul-2019
  • Hours:
    • Full Time
  • Job function:
    • Sales
    • Senior Management
  • Contract type:
    • Permanent

As an Exhibition Sales Manager you will be responsible for sourcing and delivering sales on several exhibitions and brands, to new and existing clients. 

Main Duties:

  • Sell stands and sponsorship for events.
  • Develop and maintain relationships with key accounts, existing, new and lapsed clients.
  • Manage, coach and motivate a Sales Executive to achieve and exceed their own targets.
  • Identify new business and sponsorship opportunities in the core markets.
  • Creating proposals and pitches for potential exhibitors and sponsors.
  • Face-to-face meetings with exhibitors and sponsors.
  • Assist the Managing Director in the running of the wider aspects of the exhibitions.
  • Working onsite building relationships with exhibitors and being hands-on setting up and running the events.
  • Produce contracts for new bookings and ensuring databases are up to date with contact details and notes.
  • Contribute to formulating new revenue and growth plans.

What you will offer us:

  • Minimum of three years’ experience in a similar role.
  • Self-motivated, mature individual who is comfortable taking personal responsibility for driving revenue generation across products.
  • Ability to manage own time across products and prioritise tasks to deadlines and needs.
  • Results orientated with the ability to flex between the “hard sell” both face to face & by phone as well as a more “consultative sell” with key accounts.
  • Market focus - ability to immerse self in chosen market sector, its issues and players and apply that knowledge strategically to the overall direction and market positioning of the event.
  • Commercially astute, capable of adding value to the events and company.
  • Ability to work away from home for events and meetings.
  • Driving license. 
  • Work ethic.

What you can expect in return:

  • Holiday raising with service plus lieu days
  • Training opportunities
  • The opportunity to join a growing organisation that’s continually evolving
  • Free on-site parking
  • Social events

If you want to be part of our success story please apply with your CV and a covering letter explaining why you are the best person for this role.

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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