AEO - Association of event organisers

Marketing Project Manager

AEO

Marketing Project Manager

  • Closing date: 31-Dec-2021
  • Hours:
    • Part Time
  • Job function:
    • Marketing
  • Contract type:
    • Contract

We are on the lookout for a digital savvy, highly motivated Marketing Project Manager, with experience of delivering multi-channel B2B marketing campaigns. The ideal candidate will be analytical, and data orientated with a history of delivering results, but with creative flair and exceptional attention to detail. The candidate should have excellent organisation skills, experience of implementing tools to increase audiences and engagement as well as being able to hit the ground running, to assist a busy and dynamic team.

Duties will include but not be limited to:

Content
* Coordinate and plan relevant content for the platform, working closely with external curators
* Work with internal teams and external partners to generate content ideas for the platform

Analysis and insight

* Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights

* Share relevant insights with sales and wider team to drive revenues or pursue new opportunities
* Analyse and report trends over time and use these insights to build more effective campaigns
* Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)

* Provide pre-agreed reports to monitor channel effectiveness and ROI

Planning and campaign management

*Plan and execute a marketing campaign to meet strategic objectives

* Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign

* Develop a marketing budget and maintain budget trackers
* Create and deliver lead generation campaigns to support sales teams and drive revenue
* Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's

* Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest costs

Marketing execution

*Identify target audience and key segments within

* Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels

* Monitor and adjust digital marketing activity based on performance metrics

* Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost

Skillset
* Confident and communicative
* A team player with a sense of humour

* Experience of digital marketing preferable (PPC, SEO, online advertising)
* Database development and growth including segmentation / advanced targeting
* Building relationships with partners and stakeholders
* Analytical and questioning mindset
* Strong copywriting skills
* Content planning and organised
* Calm under pressure and able to prioritise effectively
* Experience of working in a pressurised environment
* Excellent verbal and written communication skill
* Technology savvy. Able to quickly adopt and work with new technology solutions

Desirable
* Experience of working with CMS platforms (coding knowledge not required)

* Experience using Adobe Creative Suite

* Experience of managing social media through scheduling platforms such as Hootsuite etc. and experience of social media listening and sentiment analysis

* Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
* Events marketing experience (both online and in-person)

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

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