Marketing Manager

Marketing Manager – Food, Drink & Hospitality Week (x2 Roles)

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We have an exciting opportunity for two Marketing Managers to join the team and lead the marketing strategy and campaign delivery across Food, Drink & Hospitality Week (FDHW), the largest event series within Montgomery Group.

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We are looking for experienced exhibition marketers already operating at Marketing Manager level, with strong campaign management, stakeholder management and people management experience.

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Food, Drink & Hospitality Week brings together seven market-leading events serving the food, drink, hospitality and foodservice sectors, attracting thousands of visitors and exhibitors from across the UK and internationally.

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There are currently two opportunities available within the portfolio:

• Marketing Manager: International Food & Drink Event (IFE), IFE Manufacturing and Speciality & Fine Food Fair

• Marketing Manager: HRC, Hospitality Tech360, The Pub Show and International Salon Culinaire

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Reporting into the FDHW Portfolio Marketing Manager, the role will be responsible for driving high-quality visitor attendance and exhibitor ROI through effective multi-channel marketing campaigns across email, website, social media, PPC, partnerships and content. The successful candidate will play a key role in the continued growth of their portfolio, working closely with internal teams, external partners and the wider industry to deliver commercially successful campaigns and an outstanding event experience.

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With multiple events taking place throughout the year, strong team collaboration and organisation are a key part of this role. Sharing strategy, schedules, project management, best practice and successes is crucial, as well as adapting and supporting colleagues when campaign priorities require it.

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Key responsibilities

• Plan, coordinate, implement & monitor marketing communication activities to ensure deadlines are met within budget and in-line with the event marketing goals. 

• Achieve visitor acquisition targets for the event and brand. 

• Work closely with the digital agency to maximise customer acquisition and lead generation through paid search, display and paid social campaigns. 

• Manage and support junior members of the marketing team, helping develop skills, confidence and campaign delivery. 

• Be responsible for evaluating campaigns and making future recommendations. 

• Support website tracking to improve reporting and analysis abilities. 

• Manage and optimise website content and user journeys to support visitor acquisition and conversion. 

• Act as brand champion, ensuring adoption of best practice. 

• Track industry and marketing developments, reporting findings to all stakeholders. 

• Track and report regularly on campaign performance across digital, social, PPC/SEO, partnerships and visitor acquisition activity, identifying successes and opportunities for improvement. 

• Manage and track agreed marketing spend for the brands. 

• Maintain clear oversight of all campaign activity and delivery stages to ensure smooth and effective execution. 

• Work closely with the Event Managers and sales team to support exhibitor acquisition, retention and lead generation opportunities. 

• Work closely with the Event Managers to support on individual projects. 

• Use campaign performance, audience insights and market data to continuously optimise marketing activity and drive commercial results. 

• Work with Data Team to optimise the health and performance of both visitor and exhibitor databases, including new data builds, warm up campaigns and growth areas.  

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Skills

• Previous B2B exhibition or event marketing experience is essential.
• A strong understanding of digital systems, best practices, and measurement tools.
• Comprehensive knowledge of how to use and write copy for digital platforms.
• Good experience of using digital platforms to build emails, website pages etc.
• Ability to deliver quality work in a fast paced, high-volume, deadline driven environment.
• Capable of managing a full campaign from start to finish.
• Confident in managing multiple projects under tight deadlines and accommodating rapid changes.
• Ability to multitask numerous projects throughout the event cycle.
• A team player that is happy to collaborate on projects with others.
• Great time management and organisational skills.
• Strong marketing experience working on a multifaceted campaign covering all elements of the marketing mix.
• Strong analytical mindset with the ability to interpret campaign data and turn insights into actionable recommendations.
• Confident communicator in all mediums – written, face-to-face & on the phone.
• Keen eye for detail and strong copywriting skills.
• Strong Microsoft Office Skills required.
• Creatively minded with a passion for discovering new ways to approach the marketing requirements of the events.

Montgomery Group is a well-established, ethical, collaborative and empowering company.  We are driven to maximise each and every employees’ potential through empowerment, collaboration and adopting a growth mindset resulting in high performing, tight knit teams who relish coming to work.  We are performance led with a strong focus on growth.  Importantly, we are purpose-driven, adhere to our values no matter what, and as a family business care about the people and communities that we serve. At Montgomery your achievements will be recognised and celebrated. 

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The central London, dog friendly offices are close to the bustle of Oxford Street & Marylebone High Street with access to the private gardens in Manchester Square . Hybrid working is offered to all applicants with a minimum of at least 3 days in the office, Monday, Tuesday and Thursday. Core hours are 9-5pm, flexibility outside these hours will be required to suit the needs of the business.​

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We are an equal opportunity employer and are committed to diversity.  We welcome applications from candidates with disabilities, providing they meet the minimum requirements of the job role.  Sadly, the office building is currently not wheelchair friendly.

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At Montgomery Group we recognise that women are less likely than men to apply for a role if they do not have experience in all the areas mentioned in the job description.  The list above is indicative, we would still welcome your application even if you feel you don’t have experience in all the listed areas but think that you could do the job.

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OUR PURPOSE: To serve our world, nurturing relationships and developing opportunities
OUR VISION: To be our communities’ long term strategic partner throughout the year, creating opportunities for them to connect, transact and engage with the right people to achieve success
OUR VALUES: Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment

 

BENEFITS: 

Charity volunteering days

Company away days

Corporate gym membership

Cycle to work scheme

Dog-friendly office

Flexible working hours

Fundraising matching scheme

Hybrid working

Increased maternity & paternity benefits

 Lunchtime speaker programme

Mentorship programme

Monthly social events

Pension and 8 x death in service payment

Season ticket loans

Wellness weeks