Marketing Manager - Aesthetics
No agencies please.
Please note, we are unable to offer sponsorship for this role.
The Role:
We’re looking for an enthusiastic Marketing Manager to work within the Aesthetics events and publishing team at Easyfairs.
Aesthetics, ACE, the Aesthetics Journal, The Aesthetics Awards and CCR as part of Easyfairs, is a media and events portfolio servicing the medical aesthetics profession. This exciting market is growing rapidly, and our corporate customers include pharmaceutical producers of injectable products, as well as skincare companies and laser device manufacturers. Aesthetics encompasses a monthly print journal, a strong online and social presence, and three annual events; the glamorous Aesthetics Awards ceremony, two leading conferences and exhibitions – ACE and CCR, and a recently launched Aesthetics Membership.
Reporting to the Event Manager and Editor, the Marketing Manager will work closely with the sales and editorial team and will be responsible for the creation, planning, management, curation, and execution of multiple marketing campaigns, as well as having an integral role in the smooth running of the events onsite. Experience in the full event marketing mix is required; however equally important is the drive and energy to succeed in a fast-growing company.
The main focus of this role is to manage and execute the full visitor/exhibitor/membership marketing campaigns.
A key element in this role is to manage the Aesthetics marketing team to hit visitor and membership targets, plan, manage and adhere to marketing budgets, build and develop relationships with exhibitors and media & association partners, produce content & features, and develop and execute the full marketing campaign.
Key responsibilities:
Ensuring the Aesthetics’ core values and vision messaging is integrated in all exhibitor/visitor/membership communications.
Managing and executing the Marketing team exhibitor and visitor marketing campaign delivery.
Playing a key role to ensure the smooth running of the event onsite.
Writing, curating and approving emails, planning email campaigns, telemarketing campaigns, social media and PPC campaigns.
Generating a website SEO strategy with the digital team and overseeing website audits
Delivering collateral through the full mix of channels – print and digital media, email, social and more – with intelligently-managed segmented activity.
Establishing relationships and managing partnerships with industry associations and media.
Manage the team of marketers on this portfolio, as well as external third-party temporary staff.
Reporting and analysis post-event.
Attend a range of internal and external events, partnership events and competitor shows.
Ideal Candidate:
You are an ambitious marketing manager with experience of the full marketing mix, as well as the energy and drive to succeed in a growing company.
You have around 2 years’ experience in a marketing manager role, with experience in working within events.
Proven experience working to and reaching targets. You have a drive to succeed and reach targets, from visitor and membership targets to digital registrations.
You thrive on working under pressure and you have the resilience, attitude and enthusiasm to support the team through busy campaigns.
You are content-driven and an amazing proof-reader and copywriter who can create sparkling, benefit-led copy. Proven experience in writing engaging, creative and informative copy for all key event assets, including user guides, event programmes, direct mail, newsletters, social copy, website copy, print adverts etc, and overseeing copy written by others.
You are a confident communicator and manager who is eager to develop and lead a results-driven team.
You have demonstratable skills working with website, social scheduling and email management systems and of course Excel, PowerPoint and Word.
Ability to work well in a team but also comfortable working autonomously in your own area of responsibility.
Confident on the telephone with a personable & helpful manner and the ability to encourage the team to hit weekly visitor call targets.
Acute attention to detail. Processes, deadlines, grammar & proof reading – these are things you take seriously and you hold yourself to the highest standards in respecting them.
Proactivity and drive to take campaigns to the next level, pushing beyond your assigned remit and exploring growth and development, both for the campaign and personally.
Preferred but not essential:
- General experience of working within B2B events
- Experience working in a medical/pharmaceutical industry
- Interest in medical aesthetics industry
- Copywriting experience within events
- Experience with working on PR campaigns and with PR agencies.
- Design experience, basic canva / photoshop skills.
- Experience managing partnerships
- Additional marketing training / qualifications.
Easyfairs is the largest privately owned pan-European event company.
We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs 700 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” five years running (2019-23). The company is ranked 19th in the list of the world’s leading exhibition companies.
What are we like to work for?
Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for us is very rewarding. Be ready to be challenged daily, recognised openly, and to be part of an ambitious growth trajectory!
Benefits:
🎂 Birthday day off
🏡 Flexible working as well as hybrid working
🍾 Fully stocked beer & wine fridge in the office
👶 Enhanced family pay (maternity & paternity)
🚲 Cycle to work scheme
🚂 Interest free travel loans
📚 Free online academy to focus on professional development and upskilling
🧠 Specialist external performance coach services available to all employees
🤝 Employee assistance programme
👩⚕️ 24/7 access to our virtual GP service
🏆 Long service awards
💰 Pension as well as offering salary sacrifice
👪 Life cover
🔒 Group income protection
🎉 Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
