Marketing Executive (high-growth B2B tech expo)

KEY INFO

Employment type: Full-time.

Start date: ASAP.

Annual salary: Competitive compensation package depending on years of experience and level of expertise.

Benefits: Comprehensive private medical insurance (also includes therapies, dental, optical care and a substantial gym discount), 25 days of PTO and more. WFH Fridays.

Office location: Canary Wharf (London, E14 5RE)
(Please don't apply if your commute to the office exceeds 40 minutes. This is a dealbreaker for us.)

Company website: https://hardwarepioneers.com

ABOUT US

Our mission

Hardware Pioneers’ mission is to accelerate learning and facilitate business connections among the people who are building a smarter world. To accomplish our mission, we create environments that foster networking, knowledge sharing and business relationships between the people and companies who are solving meaningful technology problems and leading humanity's progress.

What we do

We are a small, tech-savvy team that has achieved very strong annual growth over the past five years since launching our large-scale technology event in London. The event became the UK's No. 1 in its category, attracting thousands of attendees and top industry experts from some of the world's most innovative companies: Apple, Tesla, Meta, Dyson, BMW, and many more.

We believe that physical events should fully leverage digital technology to enhance experiences, and we are dedicated to building a modern, data-driven event company that uses design thinking to drive innovation.

Our clients are global leading semiconductor and electronics brands such as Texas Instruments, Analog Devices, Avnet, Arrow, Raspberry Pi, NXP, Microchip, STMicroelectronics, Infineon and many more. Our audience is innovation-driven engineering teams building cutting-edge technologies with electronics.

Company culture

Fast-paced, agile, goal-oriented, ownership-driven, and committed to the pursuit of mastery. Our informal and dynamic culture encourages open communication, fresh ideas and contrarian thinking.

Our core values are:

• Grow faster
• Think bigger
• Think deeper
• Communicate candidly
• Stay positive

If you are an ambitious marketing professional looking to accelerate your career in B2B event marketing, this role offers hands-on experience across the full lifecycle of promoting a large-scale technology expo.

You will help drive visitor and exhibitor acquisition for one of Europe’s fastest-growing technology events, working alongside experienced marketers in a fast-paced, commercial and data-driven environment.

Job Mission

The mission of this role is to support the execution of high-performance marketing campaigns that drive delegate registrations, exhibitor and sponsorship sales and brand visibility for our flagship B2B technology exhibition.

You will play a hands-on role in campaign execution, content creation and stakeholder communications, learning how large-scale commercial exhibitions are marketed and scaled.

KEY RESPONSIBILITIES

Multi-channel Campaigns Execution

• Support the execution of multi-channel delegate acquisition campaigns (email, social, partnerships and outbound).
• Assist in building and scheduling email marketing campaigns using our CRM platform.
• Create campaign assets using Canva and other marketing tools.
• Support list segmentation and data hygiene across our marketing software stack.

Advocacy and Media Partnership

• Coordinate marketing communications with exhibitors, sponsors, visitors and media partners.
• Assist in the execution of exhibitor advocacy campaigns.
• Help ensure partners receive campaign toolkits and promotional materials on time.

Content & Digital Marketing

• Write marketing copy for emails, website pages, social posts and promotional materials to boost engagement and increase conversion.
• Assist in tracking campaign performance and make data-driven adjustments to improve performance.

CRITICAL COMPETENCIES

We seek individuals who show initiative, possess an inquisitive mind, and have an unwavering drive to improve and innovate. You should thrive on solving complex problems, know when to seek support in challenging situations, and excel at navigating tight deadlines, demanding customers, and unexpected obstacles with skill and composure.

Qualifications, experience and skills

• Higher education: Candidate must possess at least a Bachelor’s Degree in marketing or other relevant professional qualification.
• Work experience: Previous experience in events, media, publishing or B2B marketing.
• Software: Basic knowledge ****of email marketing platforms (HubSpot, Salesforce, Mailchimp or similar). Experience using Canva or similar design tools.
• Copywriting skills: Strong written English and confidence in producing marketing copy.
• Good knowledge of marketing psychology principles: A solid understanding of consumer behaviour and psychological principles is essential to craft campaigns that influence decision-making, drive engagement, and deliver conversion.
• Passion for digital automation and gen AI: Fluency in using Gen AI tools and other relevant digital marketing software. Proven ability to learn new tools and software quickly and independently.
• Good knowledge of branding principles: You can align brand identity with messaging and visual creatives. Understanding of brand's values, voice, and target audience is vital to creating content that resonates with customers.

Soft skills

• Excellent communication skills: You speak and write clearly and articulately and can communicate effectively with stakeholders at all seniority levels.
• Efficiency and effectiveness: You have a proven ability to plan, organise, schedule, and budget in an efficient, productive way, especially with tight targets and deadlines. You can work well under pressure with changing and evolving circumstances, also during the on-site phase of the event.
• Organisation and systematic approach: You are highly organised and systematic in your approach to getting work done and achieving objectives. You manage time skilfully and prioritise what matters.
• Receptivity and critical thinking: You approach new ideas and feedback with openness, analyse them thoughtfully, and apply insights to foster improvement.
• Strong work ethic and grit: You have a relentless drive to achieve excellence, setting high standards for yourself and working hard - sometimes long hours - to meet them. Collaborative and resilient, you thrive in fast-paced environments and tackle challenges with determination and focus.
• Striving for excellence: You do not let important details slip through the cracks. You strive for excellence and care deeply about delivering a first-class experience for all event stakeholders.
• Empathy: You are empathetic and cooperative with colleagues and clients.

OPPORTUNITY HIGHLIGHTS (WHY JOIN US?)

• Rapid Professional Growth: If you are an ambitious individual who enjoys a fast-paced, technology-driven environment, this is the right team for you. You'll achieve rapid professional growth through extensive training and have the opportunity to do your most remarkable work yet.
• Small (but Mighty) Team Advantage: Gain a unique opportunity to work closely with the company founders and be exposed to every aspect of the business. Your direct involvement provides a platform to contribute ideas, shape strategies, and be an integral part of the decision-making process.
• Competitive Compensation: We offer a competitive salary that reflects our commitment to recognising and rewarding the valuable contributions of our team members.
• Comprehensive Private Healthcare Insurance: Enjoy the peace of mind that comes with comprehensive healthcare coverage, including therapies, dental and optical coverage and a substantial gym discount, ensuring your well-being is a top priority.
• Accelerated Career Path: Joining a small but rapidly growing company means taking ownership of impactful projects from day one. You'll have the opportunity to shape your role, demonstrate accountability, and advance your career quickly as the company scales. Here, your contributions are visible, and promotions aren’t tied to rigid corporate timelines but to your drive and results.
• Prime Office Facilities: Our office is located in one of Canary Wharf's newest WeWork buildings, offering a vibrant and modern workspace. You'll enjoy top-tier amenities, including complimentary barista coffee, beer on tap, and access to recreational facilities like pool and ping-pong tables, perfect for connecting with colleagues and unwinding during breaks.
• Meaningful Positive Impact: You will be part of a business whose goal is to have a meaningful impact on society’s progress. We work hard to support companies and individuals who strive to make the world a better place through cutting-edge innovation in the field of electronics and hardware design.

Embark on a rewarding journey with us, where your skills will be valued, your growth will be nurtured, and your contributions will shape the success of our collaborative endeavours. Join our team and be part of a workplace that values innovation, creativity, and the well-being of its members.

APPLY

If this opportunity feels right for you, please apply at this link:​https://www.linkedin.com/jobs/view/4383347168

We’re excited to hear from you!