Digital Marketing Manager (Website, SEO & PPC)
No agencies please.
Please note, we are unable to offer sponsorship for this role.
Digital Marketing Manager
The Opportunity:
We are looking for a dynamic and skilled Digital Marketing Manager to join our team at Easyfairs. This role is crucial in enhancing our online presence and driving digital transformation, focusing on our broad portfolio of product (events & media) websites, SEO strategies and PPC campaigns. The ideal candidate will have a strong background in all three of these areas, especially a strong track record in website management, with a keen eye for the latest trends and technologies.
Purpose of the Role:
- Website Strategy Development: Improve user experience, boost visitor and exhibitor conversions, and capture opt-in data by introducing innovative trends and approaches.
- Functionality Support: Oversee website functionalities for regional products, manage plug-ins, and collaborate with HQ to optimise performance.
- Team Training: Train and support event teams to ensure website quality, adherence to best practices, and a 'website first' approach.
- SEO Strategy Implementation: Drive new users to websites, upskill event teams on SEO practices, and ensure compliance with regional & group guidelines.
- Tracking & Reporting: Monitor and report on website and SEO activities, making data-driven recommendations to enhance effectiveness.
- PPC Campaign Management: Execute and oversee efficient online campaigns to generate high quality leads, visitors, exhibitors, subscribers and members.
Responsibilities:
- Resource Management: Supervise a PPC Executive and a Digital Marketing Intern/Coordinator.
- Decision Making: Contribute to website and SEO strategy decisions with the CMO and Marketing Director, aligning with event goals.
- Digital Transformation: Collaborate with event teams to drive digital transformation and optimise the region's online presence.
- Compliance: Ensure all digital communication adheres to relevant legislation and industry standards.
Key Relationships:
- Internal: Work closely with the CMO, Marketing Director, Marketing, Intelligence & Technology team, event marketing teams and HQ team.
- External: Coordinate with third-party website support, freelancers, developers, and SEO agencies.
Tools & Systems:
- Proficiency in WordPress, Google Analytics & Google Tag Manager is essential; knowledge of any of the following is beneficial: Elementor, Evessio, SEMRush, Google Search Console, Domains, Plugins, Google AdSense, Stripe, WooCommerce, MemberPress and ISSUU.
Qualifications & Experience:
- Higher education or equivalent experience in digital marketing.
- At least 5 years in digital marketing with 3 years in website management.
- Strong interest in trends and technologies, technical knowledge and experience in managing PPC campaigns.
- Fluent in English; knowledge of other European languages is a plus.
Who are we?
Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs 750 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” five years running (2019-23). The company is ranked 11th in the list of the world’s leading exhibition companies.
What are we like to work for?
Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members. We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for us is very rewarding. Be ready to be challenged daily, recognised openly and to be part of an ambitious growth trajectory!
Benefits:
🎂 Birthday day off
🏡 Flexible working as well as hybrid working
🍾 Fully stocked beer & wine fridge in the office
👶 Enhanced family pay (maternity & paternity)
🚲 Cycle to work scheme
🚂 Interest free travel loans
📚 Free online academy to focus on professional development and upskilling
🧠 Specialist external performance coach services available to all employees
🤝 Employee assistance programme
👩⚕️ 24/7 access to our virtual GP service
🏆 Long service awards
💰 Pension as well as offering salary sacrifice
👪 Life cover
🔒 Group income protection
🎉 Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran and basis of disability or any other federal, state or local protected class.
