AEO - Association of event organisers

Digital Marketing Executive


Digital Marketing Executive

  • Closing date: 01-Nov-2018
  • Hours:
    • Full Time
  • Job function:
    • Marketing
  • Contract type:
    • Permanent

Job Title:  Marketing Executive – WTM Portfolio

Reports to:    Digital Campaign Manager

Based at:  Richmond, Surrey, UK


We are looking for a strong Digital Marketing Executive to join our team to help increase awareness of our products and services and help showcase our activities to the industry we represent and support. It’s a multi-faceted role that will see you planning, producing and posting rich, engaging, organic and paid-for content for our social channels as well as managing email marketing by scheduling, prioritising, sourcing and writing content. 

Team Structure: Senior Digital Marketing Executive, Marketing Assistant, Digital Marketing Manager, Head of Marketing

Job Purpose: Design and execute marketing campaigns and strengthen the visibility of the brand. Key focus on lead generation and conversions to grow the customer database and event attendance.


Key Responsibilities:

  • In collaboration with the wider team, devise, co-ordinate and schedule social media content, which is tailored to the WTM’s target audiences and individual social channels.
  • Manage paid and organic social campaigns, promotions, and marketing posts
  • Monitor social engagement and look for ways to tap into conversations, gain insight from feedback and cross-promote other WTM activities. 
  • Creating event collateral, including online and offline adverts, using Adobe and Photoshop, Premier. 
  • Advise on Search and Display ads best practice, implementation, reporting, analysis and optimisation
  • Keep abreast of developments in Social media and monitor trends in tools, applications, channels, design and strategy.
  • Manage end-to-end email campaigns via Eloqua, including planning, coordinating, segmenting, targeting, set-up, testing, broadcasting, reporting and optimisation.
  • Ability to design digital creative collateral such as twitter cards and email banners
  • Manage diary of social media being deployed
  • Upload blog posts using our content management system 
  • Attend the events and execute the digital marketing communications during the shows
  • Updating the event website as required


Key Skills:

  • Managing and delivering organic and paid-for social media and digital campaigns on Twitter, LinkedIn, Instagram, Facebook and YouTube
  • An understanding of how to optimise content for search and social
  • Knowledge of social media management tools e.g. Sprout
  • Proficiency in Google Analytics
  • Understanding of Content Management Systems.
  • Proficient in design software such as Adobe Photoshop and/or InDesign
  • Editing and proofreading content for a variety of digital channels


About the Company

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools. Every year we run over 500 events in 30 countries, bringing together over 7 million event participants worldwide. With 4000 employees we serve 43 industries in 38 offices around the globe. 

Reed Exhibitions is part of RELX Group. RELX Group is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America.



If this position interests you or you know someone it would, please send written applications to with a covering letter and your salary expectations. Or you can apply online at

Due to the large volume of applications, we are unable to respond to all applications individually. Therefore, if you are not contacted by the company within the next three weeks, we regret to advise that your application has been unsuccessful.


  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
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    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
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    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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