Demand Generation & Growth Marketing Manager
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity:
We operate a premium B2B platform with two core products designed for enterprise-level decision makers:
-
Enterprise Directory Listings + Access to data – a high-visibility listing product for companies to be discovered by buyers, partners, and decision-makers.
-
Enterprise Executive Memberships – a paid executive membership that provides premium access, benefits, and connections within our enterprise ecosystem.
We also run world-class live events which attract thousands of Gaming professionals to network, learn and do business.
We’re focused on measurable growth: driving acquisition of qualified demand, improving conversion rates, and building a scalable engine for all our products.
We’re looking for a Demand Gen & Growth Marketing Manager who can combine demand generation with CRO to drive consistent lead volume, increase conversion performance, and grow revenue
Key Responsibilities:
Own Growth Strategy Across Both B2B Products and Live Events
You will develop and execute growth strategies to increase:
-
· Enterprise Directory Listing sales (companies buying visibility + leads)
-
· Executive Memberships (paid premium memberships)
-
· Audience acquisition (live event registrations and ticket sales)
-
Demand Generation (Lead + Pipeline Growth)
-
Conversion Rate Optimization (CRO) + Funnel Improvement
-
Messaging + Offer Positioning
-
Analytics, Tracking, and Performance Reporting
Knowledge, Skills & Behaviours:
-
Strong experience in demand generation
-
Performance marketing and conversion optimisation, with a proven ability to drive qualified leads, improve funnel performance and translate marketing activity into measurable revenue outcomes.
-
You will be comfortable operating in a hands-on growth role, owning campaigns end-to-end, from strategy and channel execution through to testing, optimisation and performance reporting.
-
You will have a strong experimentation mindset and be confident using data and insight to continuously refine messaging, targeting and conversion journeys.
About Clarion Events
Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)
Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Benefits
-
25 days’ holiday plus bank holidays
-
End of year wellbeing shutdown (closed for the last week of the year)
-
Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
-
Summer Hours in August (3pm finish on Fridays)
-
Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
-
Pension Scheme
-
Private Medical Insurance
-
Health Cash Plan
-
Wellbeing Library (MYNDUP)
-
Mentoring Programme
-
Season Ticket Loan
-
Cycle to Work Schemes
-
Free on-site gym and shower facilities
-
Free eyesight tests
-
Free flu vaccination – offered on site once a year for all employees
Our Values
PASSION
We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.
CARE
We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.
IMAGINATION
Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.
TRUST
We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.
Equal Opportunities
We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will:
• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
• Ensure that no person is unlawfully discriminated against;
• Select the best person for the role based on their skills, qualifications and abilities.
This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.
JR102767
