Commercial Manager

We are recruiting for a full time Commercial Manager to join the team on one of our most successful trade events, The National Restaurant, Pub & Bar Show (formerly known as Casual Dining). This major award-winning exhibition for the hospitality industry attracts over 8000 visitors each year to ExCeL London. Co-located annually with lunch! – The Contemporary Food To Go Show, you would secure exhibitors and sponsors, for this fast paced and dynamic industry event, with many of our clients offering important innovations for the sector. 

This is a dynamic, results-driven role for someone confident in phone-based selling, passionate about building strong client relationships, and skilled at turning interest into long-term commercial success. You’ll be responsible for driving revenue through proactive outreach, strategic account management, and securing exhibitors and sponsors.

Excellent communication, organisation, and attention to detail are essential, along with a proven ability to convert leads and close deals in a fast-paced environment.

Key Responsibilities

• Conduct high-level business meetings with top industry brands
• Deliver first-class account management to develop and maintain strong client relationships
• Cultivate new business leads and convert them efficiently through phone-based selling, email or face to face
• Attend relevant industry trade shows to represent the brand and generate leads
• Hit individual and team sales targets consistently
• Proactively pitch and close sponsorship opportunities
• Collaborate with other departments such as operations, marketing, and finance to ensure seamless delivery of client requirements
• Curate impactful sales emails and reports
• Develop a deep understanding of the competitive landscape
• Create engaging LinkedIn posts to support sales and brand visibility
• Use Salesforce to maintain the sales pipeline and generate reports for management

Our ideal candidate:

• Currently working in a Commercial Manager role or similar, with a proven track record of converting leads
• Experience in the events and exhibition industry is advantageous but not essential
• Strong communication skills, both written and verbal
• Excellent attention to detail
• Hands-on, positive attitude and a collaborative team player

What you need to know:

• Competitive salary negotiable depending on experience [plus team commission]
• 25 days of annual leave, plus bank holidays and additional time off over Christmas and New Year
• An enhanced pension contribution scheme that goes beyond the standard, providing up to 10%* in employer contributions
• Ongoing professional development opportunities with in-house training, curated development programs & self-directed learning time
• Wellbeing benefits, including a Cash health plan, Employee assistance programme, Bereavement support, Life insurance scheme, Critical illness cover as well as gym membership, class or wellbeing app contribution
• Cycle to work scheme
• Regular social events from Game nights, Book Clubs, Creative workshops to monthly happy hours & our annual Company Star Awards day & Christmas Party
• A paid day to volunteer at a local charity and give back to the community & support local projects
• Family friendly policies
• Flexible working hours available
• A great working environment

How to apply:

To apply, please send us a cover letter, as well as your CV, saying hi and telling us why you are interested in this role.

We are committed to creating a diverse and inclusive workplace where everyone feels welcome, valued, and respected. We believe that diversity of thought and experience makes us stronger as a company, and we are always looking for new ways to attract and retain a diverse workforce.

If you are interested in applying for this position, we encourage you to let us know about your unique perspective and how you would contribute to our diverse and inclusive workplace.

Diversified is committed to equal opportunities to all, irrespective of age, religion or sexual orientation, ethical or national origin, gender, race, disability and in line with the 2010 Equality Act.  Our commitment is based on ethical beliefs because we value a diverse customer base and the individualism each employee brings to our business.

Equal opportunity is about good, fair employment practices which make sound business sense.  Every person has the right to work and do business in an environment free from discrimination and harassment.

By applying for this job, you acknowledge that your information may be processed by our HR team for the purposes of reviewing your application for employment.  By submitting your application, you agree to your information being stored on file for up to three months and might be used to consider other suitable job opportunities.

Your information may be shared with internal departments to support future applications.  You can withdraw your application at any time and your details will be deleted from our records – You can do this by contacting us directly on 01273 645110.

• All selected candidates are subject to passing reference checks prior to employment.
• Candidates must be authorised to work in the UK