AEO - Association of event organisers

AEO UK Organiser Group


group The UK Organiser Group connects AEO events organisers who operate in the UK through meetings and events. Their responsibilities are to drive association policy and raise awareness of the importance and value of the sector with; Government, regulators and other associations that may not understand their value. 

A statement from the group chairs

Coming back together in February to speak to each of our UK Organiser Group members, there was a noticeable lift in the conversation and a sigh of relief that we had been able to run shows over the last 6 months.

Peoples diaries are filling up due to the industry reopening and this means we have reverted to a quarterly meeting format to accommodate.


We will continue to use our sessions to check in with members and do a temperature check of the last quarter, but start to look at more progressive subjects that will protect the future of events and build on the collaborative relationship that we have developed with our venue and supplier stakeholders over the course of the pandemic.

These include:

  • Diversifying and regrowing the talent pool, filling gaps and understanding what new roles and opportunities there is to attract people.
  • Ways to understand and improve the customer journey, looking to spread spend more evenly across the supply chain and protect the pockets of the exhibitor, and in turn the growth of events.
  • Continue the diversification of revenue streams, learning from each other about what is working digitally, multi-channel opportunities etc.
  • Becoming a sustainable industry and become pioneers in actively meeting net zero targets.

We will look to run hybrid meetings as a group and see the return of our UK CEO Summit in 2022, championing the benefits of meeting face to face.



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Who is it for?

Membership of this group is by invitation only for members at senior level (CEO, MD and Portfolio Director), speakers from industry or other associations may be invited at the request of the group.

To find out more about the UK Organiser Group's strategy for 2022;

Please click here

2022 Diary Dates

  • 10th May
  • 2nd November
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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