The AEO Sales Development Group (SDG) purpose is to help member businesses of all sizes, and sales people at all career levels to discover new approaches and techniques with a view to increasing sales effectiveness & delivering greater value to customers.
A statement from the group chairs
We believe AEO Companies recognise that by Investing in their sales force this can increase sales effectiveness & revenue, Improve greater productivity, motivation & profit margins, retain key personnel & attract new talent, retain and grow customers/visitors experience and loyalty and much much more

Who is it for?
The SDG is formed from a wide ranging set of backgrounds and sales skillsets who are committed to share best practice, education and learning in a collaborative environment for the benefit of the AEO sales community.
To find out more about the Sales Development Group's strategy for 2021;