AEO provides members with extensive and year round communications designed to educate, inform and interest the events community. Our regular newsletters always ensure our members are kept up to speed on all the latest industry developments and reports. Current members can log onto the member zone to see and download the latest research results, whitepapers, EGuide and marketing collateral.
We spearhead a number of research studies to help members keep abreast of the industry they operate in. These include internal member wide projects like the Salary Survey and the International Research study as well as external industrywide projects such as SASiE (Size and Scale index of Events) and the Economic Impact Study.
AEO members can access these studies via the AEO Member Zone
In addition, FaceTime research projects deliver valuable intelligence for members to be able to evidence the importance of events as part of their customers marketing mix. Projects such as Eyetracking, the Power of Live and Advocacy studies focus on visitors, what makes them tick and how they behave before, during and after attending an event.
AEO is represented on the Event Industry Board which works closely with government to help identify and drive new business for the sector and for Britain. Reporting into the Minister for Tourism (and subsequently the Inter-Ministerial Group on Tourism) and the GREAT programme board, AEO will play a part in unlocking support for the industry and will be able to provide intelligence and insight to members to support business development.
In addition, as part of the Event Industry Alliance, AEO has close liaison with the Department for International Trade in seeking government level support to attract inward investment for UK organisers.
AEO also works alongside AEV (Association of Event Venues) and ESSA (Events Suppliers and Services Association) on more technical studies and initiatives such as the Construction Design and Management (CDM) project which has provided guidance for members of each association on what they should be doing to meet the needs of the new regulations building up to, during and whilst breaking down an event.
AEO values Insight, Community and Representation as a means of supporting its members and, by working in partnership with other complementary industry bodies and organisations, AEO is able to deliver above and beyond its members expectations. Amongst others this includes seeking advice and support from AEO partners on VAT, Insurance and logistics, working with the EIA (Event Industry Alliance) on cross association initiatives that impact on organisers, suppliers and venues in equal measure and liaising with external bodies such as the BVEP and UFI.