AEO - Association of event organisers



AEO provides members with extensive and year round communications designed to educate, inform and interest the events community. Our regular newsletters always ensure our members are kept up to speed on all the latest industry developments and reports. Current members can log onto the member zone to see and download the latest research results, whitepapers, EGuide and marketing collateral.



We spearhead a number of research studies to help members keep abreast of the industry they operate in. These include internal member wide projects like the Salary Survey and the International Research study as well as external industrywide projects such as SASiE (Size and Scale index of Events) and the Economic Impact Study. 

In addition, FaceTime research projects deliver valuable intelligence for members to be able to evidence the importance of events as part of their customers marketing mix. Projects such as Eyetracking, the Power of Live and Advocacy studies focus on visitors, what makes them tick and how they behave before, during and after attending an event. 

Government Liaison

Government Liaison

AEO is represented on the Event Industry Board which works closely with government to help identify and drive new business for the sector and for Britain. Reporting into the Minister for Tourism (and subsequently the Inter-Ministerial Group on Tourism) and the GREAT programme board, AEO will play a part in unlocking support for the industry and will be able to provide intelligence and insight to members to support business development. 

In addition, as part of the Event Industry Alliance, AEO has close liaison with the Department for International Trade in seeking government level support to attract inward investment for UK organisers. 

Technical Insights

Technical Insights

AEO also works alongside AEV (Association of Event Venues) and ESSA (Events Suppliers and Services Association) on more technical studies and initiatives such as the Construction Design and Management (CDM) project which has provided guidance for members of each association on what they should be doing to meet the needs of the new regulations building up to, during and whilst breaking down an event.


AEO members also have access to an eGuide which was produced by the AEV eGuide Working Group, and is regularly updated and available for all AEO members. Please click on the link below.


There are also separate downloads available on individual sections, for example, connectivity and security via the following link.

eGuide sections



Affiliated Organisations

Affiliated Organisations

AEO values Insight, Community and Representation as a means of supporting its members and, by working in partnership with other complementary industry bodies and organisations, AEO is able to deliver above and beyond its members expectations. Amongst others this includes seeking advice and support from AEO partners on VAT, Insurance and logistics, working with the EIA (Event Industry Alliance) on cross association initiatives that impact on organisers, suppliers and venues in equal measure and liaising with external bodies such as the BVEP and UFI. 

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Brand Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
  • "The AEO take great effort to ensure our industry continues to be recognised for its value, promotes the sector for talent acquisition and encourages the sharing of best practice across its members and their customers. It also provides a rich calendar of events for our staff to learn, network, share experiences and celebrate with their peers in the industry."
    Stuart Johnston
    Ascential Events
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications




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