We spearhead a number of research studies to help members keep abreast of the industry they operate in. These include internal member wide projects like the Salary Survey and the International Research study as well as external industry wide projects such as SASiE (Size and Scale index of Events).
AEO members can access these studies via the AEO Member Zone.
In addition, FaceTime research projects deliver valuable intelligence for members to be able to evidence the importance of events as part of their customers marketing mix. Projects such as Eyetracking, the Power of Live and Advocacy studies focus on visitors, what makes them tick and how they behave before, during and after attending an event.
AEO also works alongside AEV (Association of Event Venues) and ESSA (Events Suppliers and Services Association) on more technical studies and initiatives such as the Construction Design and Management (CDM) project which has provided guidance for members of each association on what they should be doing to meet the needs of the new regulations building up to, during and whilst breaking down an event.
AEO, through the EIA, is represented across numerous government departments with Ministerial appointed roles. Under DCMS we hold a seat on the Tourism Industry Council, and Chair the Events Industry Board. In addition we hold a seat on the Dept of Business and Trades Professional Business Services Stakeholder Group Chaired by the Minister of Trade.
Furthermore we have monthly meetings with officials across DCMS, and DB&T to provide industry trading updates, and provide feedback to various requests to help officials inform future policy and legislation.
AEO values Insight, Community and Representation as a means of supporting its members and, by working in partnership with other complementary industry bodies and organisations, AEO is able to deliver above and beyond its members expectations. Amongst others this includes seeking advice and support from AEO partners in areas such as recruitment, equity, and technology.
AEO works with the EIA (Event Industry Alliance) on cross association initiatives that impact on organisers, suppliers and venues in equal measure and liaising with external bodies such as UK Events and UFI.