AEO - Association of event organisers

Support for Line Managers


"Mental health plays a massive part of our everyday lives. It effects how we meet people, how we interact, how we perform at work. With 1 in 6 employees currently experiencing a mental health problem, it has never been more important to have the correct tools in place to support your workforce"

As a manager in the events industry, you are probably more aware than ever of the impact of employee mental health on your team's success. Factors including stress and burnout not only results in increased absenteeism and disability leave, but also increased errors, accidents, interpersonal conflicts and decreased productivity. 

So what can you do to support the mental health of your team? 

1. Make reasonable adjustments

Even with a robust well being strategy in place, employees will still face mental health difficulties. Making reasonable adjustments to remove disadvantages felt by staff because of a physical or mental illness is a legal requirement under the Equality Act 2010 and can help staff to reach their full potential. 

2. Be proactive as well as reactive

Actively promoting positive well being by communicating a compelling vision, providing learning opportunities, creating meaningful work, and having a sense of shared purpose. 

Ultimately, there is no blue print for creating a positive approach to mental health in the workplace because every workplace is different. As a manager, your first step is to understand your team, job demands, and professional and personal stresses - and find unique and innovative ways to support them. 

You may provide new parents with excellent parental leave or flexible working hours. If physical well being is a concern on your team, you can look at free or discounted gym memberships. Even small initiatives such as remote working can demonstrate your concern for the well being of your team. 

However, while workplace programmes are important, managers who know what to do when employees are in distress are the real key to any successful  workplace mental health strategy. 

Information provided by ExCeL London


Use these posters up in your staff room, to remind everyone of who they can go to for support...

Posters provided by MHFA England

poster 1

poster 2


cipd mind
Mental Health Knowledge for Managers

Implementing Mental Health First Aiders

Line Managers Resource

richmond fellowship
mens health forum
no panic
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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