AEO - Association of event organisers





By Anja Marhauer, Project Director Guest-Events and Stefan Köster, Head of Department Guest-Events from Deutsche Messe.

We recently sponsored the AEO Conference, where organisers, venues and suppliers from the events industry came together to learn, share ideas, and network.

This Conference brought something different to the table with the “It’s a Knockout” interactive session, encompassing penguin suits, giant costumes, wet slides and medieval madness to name a few.

Sponsoring this session was something we were very keen to do because it was all about bringing people together to create memorable experiences – something we really believe in at Deutsche Messe.



The togetherness of this industry both domestically and internationally is what makes this industry so special – in fact, our British connection has quite the story.

A bit of history…

1947 saw the first Export Fair, initiated by British occupying forces. As a result, Deutsche Messe- und Ausstellungs-AG was set up in Hannover, and millions worth of investment were pumped into the war-damaged city.

The starting capital for the trade fair company alone was 1.2 million Reich marks. The organisers were able to report that the first Export Fair was a great success.  

In 2017, Deutsche Messe celebrates its 70th anniversary bringing together millions of people at events around the globe, thus paving the way for international business. Thanks to its focus on capital goods shows, consumer goods exhibitions and human resources fairs and a globalisation and digitalisation strategies, Deutsche Messe enjoys international acclaim.


To celebrate our British Connection at the AEO Conference, we gifted the winning team of “It’s a Knockout” with some HANNOVER GIN – British Connection.

See more on the gin story here

Our message? To celebrate our connection to Britain, our industry and its power to bring people together. If we get to have a little fun along the way, then so be it.



Side note: Hannover Exhibition & Conference center will soon be a Smart Venue

By the summer of 2020, the majority of the site is to be equipped with the new 5G technology. The expansion of the site with the 5G standard is part of a larger strategy based on several pillars:

  • To offer our exhibitors and guest organisers the new technological standard at an early stage
  • We are working on a new trade fair: The “5G CMM Expo” which will be held in December 2020
  • A new usage concept for the site. The exhibition grounds are to become a kind of 5G future laboratory on 131 hectares.
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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