AEO - Association of event organisers

Britain’s Got Talent!


Britain’s Got Talent!


We have amazing talent in the events industry and, with all of the other work the AEO does in nurturing and challenging this talent, it’s fantastic to once again support the EN 30 under Thirty in recognising individuals who are demonstrating that they have what it takes to be future leaders.


Interestingly, this year, although there was still a great  mix of job roles, marketers make up the majority of the final 30 and two thirds are from event organisers. At the AEO Conference last year it was cited that more marketers are expected to take on the mantle of running events businesses in future where it has historically been seen as a progression of the sales function.


I’m interested to see if that will indeed be the case but, in reality, every role has a place in making a successful events team, so I’m delighted to see such a mix of passionate and highly competent individuals rising through the ranks.


Talent management is really important to us at the AEO. As well as developing, showcasing and providing opportunities for existing employees from across membership, we’re also working to attract great candidates into the industry both at entry level and in more senior roles from other related industries. Attracting the best talent and making events a first choice career is one of our key aims – after all the lifestyle, camaraderie and career progression are second to none. It’s exciting to see the energy, enthusiasm and ability that the 30 Under Thirty have and it means that when people do join the industry, they will have some amazing mentors who are leading by example.


We’re about to launch our Talent Resource Hub which will have lots of examples, collateral and information about the roles, opportunities and ways of getting involved in working in the events industry. Some AEO members who were part of last year’s 30 Under Thirty have helped us with what we hope will be another invaluable resource. Our aim is that in years to come, when we ask people how they got into the industry, which is what we’ve done at the AEO Conference in the past and also as part of gathering insight for the Talent Resource Hub, they say it was a conscious career choice due to the fantastic opportunities the industry offered.


This will be a great legacy for those individuals who’ve got involved and they should feel really proud that they’re helping others develop their careers as they continue through their own. With this in mind, I would like to take the opportunity to thank each of last year’s 30 Under Thirty, all of whom have continued to contribute in a really positive way to initiatives that help shape the future.


I’d urge this year’s finalists to jump in with both feet, whether that’s through speaking at industry events, writing blogs and comment pieces for EN or getting involved in AEO Working Groups. The EN 30 Under Thirty isn’t the end, it’s the beginning of a great opportunity to shape your future and that of the industry, don’t waste that chance!

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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