AEO - Association of event organisers

All Secure Standard


All Secure Standard


Kicking off the year by seeing some familiar faces at the AEO UK Ops Group is always a nice way to see in January.

People came armed with questions and solutions to help one another, reminding me that working in such a collaborative sector is how we have managed to survive the last two years.

It was clear that coming out of Christmas, the country’s perception of Covid is changing, prompting questions from members on the need to continue running attendee status checks on the door among other things.

Understandably the views from around the screen were mixed, after all, Boris is telling us that he hopes we won’t even have to isolate with the virus come March, so what message does that give our customers and audiences?

We can all agree that the sooner we can say goodbye to anymore disruption and get back to a stronger version of “business as usual” the better, however, we concurred that the next few months is going to be a period of transition and with that comes caution.

We want to prove events are back and even better than before! With people having been starved of face to face contact, exhibitor numbers are climbing having missed what we give them and the connections they make on the show floor, but we have to keep in mind that this might not be over.

If Omega, Delta 3000 or another variant rears its ugly head and proves more detrimental than Omicron, we have a duty of care to show the powers that be that we can continue to run our businesses in a safe and secure manner.

The All Secure Standard is a corner stone document that our industry worked on tirelessly to prove that we are responsible, agile and - above all – able to operate safely, therefore, as a group we feel that members should continue to champion this as part of their risk assessed process, taking into account measures that will put health and safety at the forefront of any decisions that we make.

This protects our industry’s reputation and anyone that we have coming on to site, highlighting that we have considered all aspects of their wellbeing whilst keeping at the back of our mind that the speed of change has been more poignant than ever, and restrictions could be put in place at the drop of a hat.

Of course, members will measure risk differently and some will even make choices based on the profile of their audience, doing what ever it takes to make attendees feel comfortable, but as a broader rule, we should not forget too quickly where we have been and remember that we have a long way to go.

At our next meeting in April, no doubt things will have changed again, but I look forward to seeing my industry peers and taking on challenges that effect the organiser community not involving COVID-19.

Join us if you want to discuss good examples of retaining and developing staff, tackling traffic management and making events more sustainable as we work towards net zero.
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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