AEO - Association of event organisers

Why 2020 Will Be a Seismic Year for Event Management Software

AEO

Why 2020 Will Be a Seismic Year for Event Management Software

13-Jan-2020

By Jose Bort, CEO and Co-Founder, EventsCase

 

What is happening?

The events industry is currently undergoing a digital transformation. Organisers now rely on technology for all facets of their role – from registering attendees at the start of an event, to gauging their feedback at the end. We’re undeniably quicker, more effective and efficient as a result of its involvement, and new benefits continue to emerge.

 

Event management platforms have been driving this transformation by expanding their toolset to cover all the necessary bases. In 2018, the event software market was valued at £4.74 billion. Last year, as the technology became smarter and more comprehensive, it was expected to hit £8.69 billion. It’s doubled over the course of 12 months.

 

Amid the continued explosion, three main trends can be observed:

 

  • We have reached the point of maturity

 

Not so long ago, the cost of event management software meant it was only financially viable for large organisations. Competition between providers has since driven down the price of basic solutions, opening them up for smaller companies and events.

 

The spike in adoption has meant the use of technology for carrying out basic tasks like registration and check-in no longer carries a novelty effect. From this year, organisers will start to demand more from their providers, like integration with their other platforms. Failing to meet the heightened expectations could see the loss of business to a competitor.

 

  • Data is in demand

 

Organisers are done with guesswork. They want data to lead the way, and not just for gauging the success of an event. They need real-time analytics to garner levels of interaction across each of their touchpoints. For instance, if I know that thousands of attendees have bookmarked a session within my event app, I can avoid disappointment by moving it to a bigger stage. 

 

Not all event software providers are able to collect, segment and highlight trends on the fly, which will elevate the reputation of those that can.

 

3. Technology is being centralised

 

Rather than investing in four or five different platforms to manage registration, check attendees in, build an app and send emails, we’re after just one technology to do it all. It’s created a big opportunity for ambitious platforms while heaping pressure on those who cannot adapt. 

 

In a sentence… as event management software is now commonplace, organisers are demanding customisable, functional and data-driven solutions that cater for their every requirement. 

 

What is about to happen?

 

The combination of these trends will make 2020 a very interesting proposition for event technology providers. We’ve moved beyond the high-growth era and into a period where organisers can tell the difference between the good, the bad and the ugly.

 

Though spend and adoption is clearly rising, a vast portion of budget and users will go to those who can adapt to their users’ requirements. Consider solutions that allow you to pick and pay for features on an event-by-event basis, using a whitelabel framework to deliver a consistent, on-brand experience. Flexibility and scalability will prove crucial to success in 2020. 

 

As aforementioned, data is in vogue and we’ll see organisers prioritising with solutions offering advanced levels of protection. This will be an even bigger focus for companies in sectors like finance and telecommunications, where sensitive information tends to reside.

 

It won’t all be about technology, either. Providers are expected to evolve into partners, delivering online and on-site support at large-scale events. Customer care will become a differentiating factor for those who genuinely want their users to get the most out of their product.

 

Want to see what the future looks like?

 

If you’re attending AEO Forums on January 31st, be sure to head to EventsCase’s stand in the “Networking Area”. We’ll explain how considerations like data, gamification and cyber security have shaped our event management software, making it even better going into 2020.

 

If you’d like to book a quick chat, contact us today: enquiries@eventscase.com

Loading
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA

 

FaceTime

@facetime

AEO news

@aeonews