Skip to main content


15 Jan 2024



Are you an event planner or marketer who is feeling the pressure of increasing expectations, don't worry - you're not alone. With each year, the pressure builds to create motivational events that are diverse, seamless and engaging for your attendees.

Your cordial robot friend is more than just an encyclopedia – it can help with reducing these stresses and speed up those time-consuming tasks.

So, what exactly is ChatGPT and how can it help to both promote and deliver your events? Continue reading to explore the innovative ways it can be used, potential risks to be aware of and how to reap the ripest fruits of its labour.


ChatGPT – What is it?

ChatGPT is an advanced AI language model developed by OpenAI, capable of understanding context and producing responses that are similar to human ones. With access to immeasurable knowledge, your questions will be answered, explained and ChatGPT can even provide suggestions.

Event planners and marketers turn to ChatGPT to help them same time, expedite research processes, complete the tasks that always find themselves at the bottom of our to-do lists and of course, create impactful events. If it isn’t already, it can become an indispensable part of your marketing toolkit.


Thirteen Ways to leverage Chat GPT for your event marketing needs:

1) Brainstorming during a draught

Waiting for rain in the middle of a desert? ChatGPT may not be able to bring about precipitation, but it can definitely give you plenty of ideas to help inspire creativity. Whether you require assistance in brainstorming themes, session topics, or innovative event structures, ChatGPT can help you generate original and imaginative ideas you may not have considered before.


2) Getting people to open emails...

Is never an easy feat. With marketing emails flooding people’s inboxes on the daily, yours will need to stand out. But why stress about writing emails when you can have ChatGPT do it for you? This AI assistant is a copywriting wizard, crafting emails that'll make potential attendees clear their schedules to attend your event. From welcome messages to irresistible offers, ChatGPT can handle it all while you sit back and enjoy a cup of coffee (that you’ll still have to make sadly).


3)  Personalising invites

Want to boost attendance at your event? This AI assistant can analyse your existing delegate database to create tailored email invitations that will pique their interest and have them marking the date on their calendars faster than they can say "yes, please!"


4) Your event programme in the spotlight

The first question any attendee will have: What will be happening at the event?

Organising your event program in a presentable, coherent way is vital for those all-important ‘YES’ RSVPs.

You’d be surprised by the suggestions ChatGPT will offer for this. From writing a script for your video promotion, or even ways to highlight your program. An impressive feat for those laborious tasks.


5) Your new social media copywriter

Do you ever see those brilliantly-written social media posts that go viral and think, Wish I’d written that. The ideas may not always drop at the right season, but ChatGPT can certainly help plant seeds of social media copies you can post across all channels. You can suggest themes and it will help you draft the messaging you want to craft across all channels.

It can even help you strategise on the engagement and impact of your posts...


6) Drop the mic

Not literally, but announcing the speaker lineup is one way to get your attendees excited. The last thing you want to do is write a generic bio that makes your speakers fall flat. That’s where ChatGPT can help craft admirable speaker introductions, ensuring they match each speaker’s qualities.


7) Tease the sessions

Take those speaker bios one step further with a sneak peek into what your speakers will be addressing. ChatGPT can help generate curiosity with teaser questions, which you can share across your platforms to pique curiosity for potential attendees – the FOMO is indeed real.


8) Keep them engaged

Ignite the spark of success by captivating your audience. With ChatGPT, you can create thrilling and interactive experiences that keep attendees engaged and excited. From brainstorming engaging contests and polls to developing AI-generated trivia competitions, ChatGPT has the power to take your event to new heights.


9) The (unique) countdown!

Excite attendees with a unique countdown to your event. ChatGPT can inspire you with an unexpected twist; take attendees on a time-travel journey, revealing intriguing historical snippets each day. Get ready for an unforgettable event for the final countdown (and not just the iconic Europe song).


10) Those frequently asked questions

What’s a smooth event experience without informative attendees? ChatGPT can help you craft FAQs and detailed answers about event specifics, speakers, and logistics. No such thing as lost sheep at your events!


11) Updates in real-time

Nobody likes change last minute. Harness the power of ChatGPT hastiness to draft swift communications during unexpected twists. Craft messages across all your platforms, keeping all of your attendees informed.


12) Embracing diversity: building inclusive spaces

Diversity and inclusion are paramount for event planners and marketers, ensuring the needs of all attendees are met. For international audiences, ChatGPT offers real-time language translations and cultural exchanges. It also assists in crafting clear and inclusive communications for neurodiverse audiences, making sure that everyone can participate in your events.


13) After the party’s over

You still want them to talk about the event when it ends. From start to finish, ChatGPT orchestrates attendee engagement; let it assist with survey questions, organising responses, and creating content summaries.

IF you’re using ChatGPT for the first time, use these 13 top tips to generate fresh ideas. By integrating ChatGPT into your event marketing, you will streamline your workflow and focus on crafting unforgettable experiences. Let ChatGPT be the maestro that elevates your event engagement to new heights.


To discover more helpful tips from Cvent, visit our resource page here.