Sian Heaphy is a results-driven marketing and transformation specialist with over 14 years of experience in professional services, technology and the events, exhibitions, and media industries.

As Senior Marketing Director at Bright, she has led large-scale marketing transformation programmes, optimising attendee and exhibitor growth strategies to accelerate event success. With a strong background in agile methodologies, customer experience optimisation, and data-driven marketing, Sian is passionate about innovation and strategic growth. She is committed to driving excellence in the events industry and plays an active role, serving as a judge for the prestigious AEO Awards. She is also an ICAgile Accredited Trainer, supporting teams to embed agile ways of working and deliver lasting impact.