Lydia Kirby is a strategic marketing leader with a proven track record in transforming B2B marketing through agile ways of working. With experience working across multiple B2B industries, she helps organisations unlock performance by turning complex challenges into clear, measurable outcomes.

As Marketing Transformation Director at Bright, she partners with brands like Informa and Arc Networks to shape marketing strategies that drive efficiency, creativity, and growth. Lydia is known for breaking down silos, building empowered teams, and delivering results through a blend of strategic insight and agile expertise. An ICAgile Accredited Trainer, she brings clarity, energy, and impact to every project she leads.