Gemma is Agency Marketing Manager at Tag Digital, a performance marketing agency specialising in the events sector, helping the world’s leading organisers reach and exceed their goals. With a sharp focus on efficiency and innovation, Gemma has developed an AI-powered content repurposing matrix that has reduced our content creation time by over 90%, allowing a lean marketing team of two to prioritise high-impact strategic work.

At Tag Digital, she leads a wide-range of marketing activities, overseeing everything from lead generation and content strategy to podcast production, email marketing, and event planning. Passionate about smart marketing, Gemma brings hands-on experience in using AI and automation to scale content output and drive results — without burning out the team.