With over a decade of experience in paid media and strategy, Ashley began her journey with a Marketing degree from Glasgow Caledonian University and has since built deep expertise across Google Ads, Microsoft Ads, and programmatic platform DV360. Her passion for the technical side of marketing - especially data and measurement - has led to advanced proficiency in tools like Google Tag Manager and GA4.Ashley thrives on solving challenges with smart, scalable solutions. Now Group Director of Product Development at Tag Digital, she leads innovation that boosts team efficiency and unlocks new revenue opportunities.Outside of work, Ashley enjoys discovering new restaurants, walking her cockapoo Charlie, and keeping active with pilates.