Ali began her career over 20 years ago in exhibition sales working at Centaur, UBM & Ascential and is now Divisional Director at Easyfairs.  Like many event professionals, she has worked across numerous industries from technology to foodie festivals and aesthetic medicine.  Ali is also group chair of the AEO Development Board and is passionate about attracting and retaining talent to the resilient and dynamic exhibitions and event industry.  A mother to two young girls Ali is familiar with the constant juggle of work life balance and strives to be a positive role model for working Mums!