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11 Apr 2019

The National Exhibitor Masterclass uncovers its 2019 programme

The National Exhibitor Masterclass uncovers its 2019 programme

This year's National Exhibitor Masterclass takes place on the 16th July 2019, at the NEC Birmingham and offers exhibitors a packed programme, covering business psychology and communication, eye tracking research, client buying behaviour, measuring event success and PR for the event.

Lynda Shaw, an experienced entrepreneur and business psychologist will be setting the tone of the day with a keynote on the importance of confidence and communication at the show. Lynda has owned 3 businesses and holds a doctorate in neuroscience, specialising in brain and behaviour in business.  She works with senior leaders and their teams who want to better understand emotional responses of clients and colleagues and harness this power through heightened awareness to improve communication and business performance. 

The one-day conference looks to attract up to 500 exhibitors, who will also benefit from onsite expert advice, networking opportunities and more.

The event is once again supported by the AEO's strategic masterclass partner, the NEC, and event partners, ESSA and GES.

Chris Skeith, Chief Executive, AEO, said: ‘Year on year, this event drives value back to our members and their customers. Last year's feedback was the best we've had to date and has been paramount in helping us shape this programme. We're confident exhibitors will leave feeling more motivated and inspired than they ever have before.'

Skeith added; ‘The National Exhibitor Masterclass is also a huge AEO member benefit, and we continue to encourage our members to take advantage of the opportunity to invite their customers to this worthwhile event using their promo codes for free.'

Tickets for non member customers are charged at a rate of £250+VAT. 

Martin Clarke, Marketing Director for the NEC said: “The National Exhibitor Masterclass continues to be an innovative forum, that brings together key industry figures. As the leading exhibition venue, it's important for us to be involved in such an event which discusses the latest issues and hot topics of the moment.  We look forward to hosting it for another year and welcoming our industry colleagues back to Birmingham.â€' 

Christine Martin, Executive Director - Marketing and Customer Experience, GES, said: “We're delighted to continue our support of the Masterclass. It is a fantastic platform for exhibitors to have their burning questions answered, give voice to their challenges and take away a stack of ideas to ensure they get the most out of their next event.â€'

Simon Perry, Sales and Account Manager at ESSA, said: “ESSA has been a huge advocate of FaceTime  and what it represents to the industry since its inception. The masterclass, which sits in this suite of FaceTime resources, is a fantastic event to support and provides invaluable learnings to the exhibitor community. We look forward to continuing our work promoting the best suppliers to exhibitors.''

To find out more about the event please visit:

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