AEO - Association of event organisers

Event Industry Associations publish Exhibition Economic Impact Report

AEO

Event Industry Associations publish Exhibition Economic Impact Report

02 Dec 2019

A new economic impact report has been jointly published by the Association of Event Organisers (AEO), Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA) defining and measuring the significance of exhibitions to the UK economy. The research group responsible for producing the report includes Nigel Nathan, MD Olympia London, Austen Hawkins, CEO F2F Events, and Nick Marshall, Executive Chairman GES.

Marshall underlined the importance of the research, saying, "To have a definitive and detailed picture of the event industry's economic impact on the UK is of great value to businesses and associations alike. Not only does it reveal the breadth and scale of the exhibition sector's influence, but it also provides vital economic points of comparison with other industries when the associations make legislative and political representations."

The first report goes back to 2005 when KMPG undertook a similar study for the event industry associations. In 2011, the associations commissioned Oxford Economics (OE) for an updated report using the same metrics and indicators.

This new report, created in conjunction with UFI, was also compiled by OE, but differs from its previous incarnations thanks to data provided through the AEV's Size and Scale Index of Events (SASiE) report, as Nigel Nathan explained, "With the SASiE data, Oxford Economics had a much more reliable source of exhibition numbers than previous reports had access to. As a result, we can confidently assert that this is the most accurate description and measurement of the exhibition industry's economic impact on the UK economy to date."

The report reveals that the UK exhibition industry accounts for more than £5bn of GDP and over 114,000 jobs. In greater detail, the report breaks down spending and impact into direct, indirect and induced impact, providing a nuanced and complex picture of the exhibition economy.

Hawkins summarised his reaction to the report, saying, "Exhibitions contribute £11bn to the UK economy, and our industry deserves recognition for that fact alone. This report demonstrates beyond question that venues, organisers, and suppliers, have built an extraordinary economic powerhouse that directly and indirectly supports over 110,000 jobs attracting over 9 million visitors, and servicing almost 180,000 exhibitors."

The report is now available for download, free of charge, here.

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  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications

 

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