AEO MARKETING SOCIAL

Join us for interactive roundtable discussions designed for junior to mid-level event marketers, where we’ll tackle everyday challenges, share experiences, and explore how AI can make your job easier. No slides, no lectures – just great conversations with expert facilitators and your peers.

Location: Informa Markets, 240 Blackfriars Road, London SE1 8BF
Date: 22nd May 2025
Time: 17:00 – 20:00
Audience: Marketing Executives, Senior Marketing Executives, and Marketing Managers
Dress code: Casual

Schedule

17:00 – 17:30
Arrival, networking, and icebreaker activity

17:30 – 19:00
Roundtable discussions on:
• Personalisation & segmentation (sponsored by Bright)
• Smarter social strategies
• AI-powered commercial marketing (sponsored by Tag Digital)

19:00 – 20:00
Networking with drinks, pizza and nibbles

Register interest

This event is complimentary to AEO members, however there will be a £50 cancellation charge if you cancel your space less than 48 hours before the event.

Less is more: smarter personalisation & segmentation

Cut through the noise and make your marketing work harder. Learn how to personalise emails, segment audiences effectively, and use AI to automate the process - without adding extra workload.

We’ll discuss:

Making data work for you: segmenting smarter, not harder
AI tools that speed up personalisation
Email marketing that actually converts
Streamlining the personalised journey across every customer touchpoint

Hosted by Sian Heaphy, Senior Director at Bright and Lydia Kirby, Senior Marketing Transformation Director at Bright.

More about Sian

More about Lydia

Tools but no time: smarter social strategies

Social media moves fast - let’s make it work for you. Find out how AI and automation can help you create, schedule, and amplify content more efficiently.

We’ll discuss:

AI-driven content creation & social listening
Co-marketing, influencers & getting more reach
Time saving tools & social trend forecasting

Writing for revenue: AI-powered commercial marketing

The old ways aren’t doing it anymore - exhibitor marketing needs a fresh approach. Learn how AI can help create compelling content that resonates with exhibitors and drives sales.

We’ll discuss: