AEO - Association of event organisers

Toy Fair 2018 95% sold out


Toy Fair 2018 95% sold out

09 Aug 2017 by: British Toy & Hobby Association British Toy & Hobby Association

This year the Greenhouse Area, dedicated to helping small and start-up companies break into the industry, has been extended by 80sqm to accommodate the huge demand for the area and to support the ever-growing talent in the industry. The expansion equates to 16 more stands, which will help the show to nurture and support smaller companies looking to make their mark in the toy industry. The Greenhouse will welcome many first-time exhibitors to the show including Forever Collectibles, Rainbow Eco Products, Added Smile and Bildy.

Nat Southworth, Director of Added Smile, a first-time exhibitor to the show, said: “As a new toy company the Toy Fair gives us the opportunity to be in a location where retailers are focused on finding the next big thing, and the encouragement for start-ups that the greenhouse area provides is a great platform to launch our products.â€'

The show will also welcome back 75% of exhibitors across the toy, hobby and game sector, from last year's Toy Fair with returnees including Flair Leisure Products, Playmobil, Spin Master, Character Options, Vivid, Orchard Toys plus many more.

Jerry Healy, Group Marketing Director for Character Options said: “The London Toy Fair is a major highlight in the calendar for Character Options. The event allows us to cost effectively showcase our entire portfolio to the widest cross section of UK retail possible under a single roof.

“There are in addition many other benefits that come with the show; Toy fair is the first opportunity to present key lines and stand out products to the media which generates many opportunities to explore throughout the year particularly at the time of launch. What's more as the showcase event for our industry the London Toy fair also provides a great place to renew friendships across all sectors of the toy trade.â€'

Toy Fair 2018 will once again return to Kensington Olympia from 23rd-25th January 2018, occupying 22,000m2 gross space across the Grand, West, Upper West Hall and Gallery and will accommodate more than 250 exhibiting companies.

If you are interested in exhibiting at the show please contact the Toy Fair team on 020 7701 7127. For sponsorship opportunities contact


  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




AEO news