AEO - Association of event organisers

The Big 5 Construct North Africa set to support the Moroccan construction industry


The Big 5 Construct North Africa set to support the Moroccan construction industry

02 Feb 2017 by: dmg events dmg events
  • The launch event will take place from 25 to 27 April at the Parc Des Expostions de l'Office des Changes
  • Dozens of free to attend and Continued Professional Development (CPD) -certified workshops will be delivered by industry experts
  • The Moroccan construction sector is expected to rise at a compound annual rate (CAGR) of 4.07%


Casablanca, 1 February 2017 – Construction, one of Morocco's most dynamic and strategic sectors employing 1 million people, is soon to receive a powerful boost. From April 25 to 27 at the Parc Des Expostions de l'Office des Changes, Moroccan construction professionals will be able to delve into key industry influencing trends and discover the latest solutions for the built environment at the world-renowned The Big 5 show, which finally opens in Casablanca. 

“The Big 5 Construct North Africa in Morocco will promote the long term growth opportunities, and development of the Moroccan construction industry, along with creating new export partnerships for local Moroccan companies,â€' Portfolio Exhibitions Director, Andy Pert, said. “By sharing global best practices and innovative ideas, beyond providing networking, business and learning opportunities through our internationally recognised Continued Professional Development (CPD) workshops, we are confident The Big 5 will support the Moroccan economy catering to the needs of the local manufactures and construction professionals.â€'

Organised by dmg events Middle East, Asia and Africa with its network of over 300,000 suppliers and buyers of construction products from 120 countries, The Big 5 is the largest, most influential and renowned portfolio of construction industry events spanning the Middle East, India, South East Asia and Africa. In 2016, it connected over 35,600 exhibitors, 195,500 visitors, 1000 speakers and 20,000 conference and summit attendees.

This growing participation along with The Big 5 portfolio's proven track record of success in supporting the construction industry is driving its geographical expansion. The first show in the African continent, The Big 5 Construct East Africa 2016, which took place in Kenya in partnership with the National Construction Authority (NCA) and with the support of the Kenyan Government, is the latest example of the brand's ability to help local construction industries grow.

“The world renowned Big 5 show brought a wealth of knowledge and experience in construction materials and technologies to Kenya. The time and resources invested in this partnership will propel our Annual Construction Research Conference to greater heights, becoming the reference point in all construction matters in 10 years,â€' the Executive Director of the NCA, Arch. Daniel O. Manduku, said.

Private as well as foreign direct investments are deemed necessary to address the current financing challenges of the construction industry in Morocco, whose output value is expected to rise at a compound annual growth rate (CAGR) of 4.07% in the next four years. Real estate accounts for the largest share of FDIs, at 38.6% in 2016, according to the Moroccan Investment Development Agency, and around 20% of developers in Morocco conduct business as part of a joint venture, many involving Gulf countries, Oxford Business Group reports.

Moroccan companies such as Mall Zellij, Chaoui Bois, Vicaima Africa, Le Comptoir and Patmas Afrique already announced their participation to The Big 5 Construct North Africa 2017. Here, they will be able to meet with thousands of buyers as well as potential global partners: “The event will facilitate future regional and global distribution opportunities by welcoming construction players from around the globe, ultimately supporting Moroccan exports,â€' Mr. Pert commented.

Dubai Exports confirmed that it will take part in the show with a delegation of buyers with the aim of establishing new partnerships with local manufacturers. Also, the Developers & Builders Alliance (DBA), the American Institute of Architect (AIA), the Royal Institute of Chartered Surveyors (RICS) and the Kenya Federation of Master Builders (KFMB) are just some of the associations supporting The Big 5 Construct North Africa 2017.

Thousands of products for the Moroccan construction industry will be showcased at the event. The Casablanca-based exhibitor Mall Zellij revealed it will launch a set of new ceramic tiles never before seen in the country. “We sincerely believe that this event will have a positive impact on introducing Mall Zellij as a specialized importer of well-known brands of tiles from Europe,â€' General Manager, Youssef Senhaji, stated. “We look forward to establishing new contacts with professionals and introducing our large range of products dedicated to projects, professionals as well as end users at The Big 5 Construct North Africa.â€'

More than just an exhibition, the event will offer an extensive educational programme. “Since 2010, dmg events has placed an increasing emphasis on certified education in the form of conferences, seminars and workshops supporting thousands of professionals develop their carriers through Continued Professional Development (CPD). The Big 5 Construct North Africa 2017 will be no exception,â€' Mr. Pert promised.

Over 10 CPD certified and free to attend workshops will be delivered by industry experts throughout the three days of the event. Architects, engineers, project managers, contractors and interior designers will be able to expand their skill set and knowledge, network with peers and collect CPD points. The education agenda will address some of the most compelling challenges faced by construction professionals in Morocco, from Health & Safety to Sustainability.

dmg events will bring to Morocco its well proven formula to support manufacturers and facilitate business. The last edition of The Big 5, which took place in Dubai in November, saw several contracts being signed onsite, including a.2 2 AED billion deal secured by the UAE based Al Baddad group exhibiting at the show.

SBS Porcher, Zorania, Ines, BHS Atlas Peintures, Super Cerame SA, Industrie de revêtement du sol, Separator, Extrumaroc2 and Aludoors Sarl are some of the companies that took part at The Big 5 2016 with Maroc Export. The Moroccan Pavilion featured a varied range of products reflecting the productive potential of Moroccan operators in the sectors of building materials, construction and decoration.

To know more about The Big 5 Construct North Africa 2017 (25 - 27 April, Parc Des Expostions de l'Office des Changes, Casablanca), please visit

-END -

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




AEO news