AEO - Association of event organisers

London icon Harrods to mark first UAE interiors venture by designing VIP Oasis at INDEX

AEO

London icon Harrods to mark first UAE interiors venture by designing VIP Oasis at INDEX

27 Feb 2017 by: dmg events dmg events

Industry leading designers from Harrods - the world's most famous department store - will bring unrivalled luxury to Dubai's biggest interiors event when they create an exclusive VIP lounge for the 27th INDEX Design Series this May.

Interior stylists from the high-end London retailer's interior design arm Harrods Interiors are crafting a five-star retreat within the forest paradise INDEX is promising visitors for 2017.

Guaranteed to inspire the senses, the lounge - set in the heart of the show's new luxury hall - will take guests into a lush organic oasis, where Harrods Interiors will be presenting their own debut furniture range, the Harrods of London collection, officially launching in March. This will be the first time that pieces from the stunning collection will be displayed outside the British capital – and marks Harrods Interiors' first design of a public space anywhere in the UAE.

Letitia Taylor, Head of Harrods Interiors, explained: “We are delighted to support INDEX this year in Dubai. We will be creating a visual feast for the senses by using the intense colours and textures of nature, inspired by the wild'.

“Guests will be transported to into the heart of a tropical paradise. By using an exciting mix of organic materials and whimsical prints with strong and unexpected narratives, Harrods Interiors will create a memorable sensory experience for our guests with the design celebrating all of the latest interior and design trends.â€'

The Harrods brand is one of the most recognizable anywhere in the world, held in universal esteem as the sophisticated supplier of the finest luxury, and known for providing visitors to their Knightsbridge store a truly one-off retail experience.

Harrods Interiors maintain that standard in their home design; their experienced team of interior artists harvesting the finest of the store's sumptuous décor brands to create stunning, one-of-a-kind homes. Taylor and her team travel the world discovering new trends, sourcing the highest quality fabrics and products to create truly sensational spaces.

Taylor continued: “Our design team place importance on understanding the history and feel of a space in order to craft the correct composition of materials, colours, fabrics, accessories and artistic lighting. It's something that Harrods as a business has down to a fine art, and within the design studio we cultivate and build on that ability to take it to the next level.â€'

That ethos is one shared by INDEX, which specializes in bringing trade and consumer customers together with leading suppliers of interior products from across the globe, acting as the bridge between manufacturer and procurer.

The exhibition's director, Samantha Kane-Macdonald, said: “There may simply be no brand held in the same esteem as Harrods. When you speak of Harrods, people know you're talking high-end; they picture signature designers and outstanding products. That reputation has been built by a near two century dedication to style and innovation – hallmarks that are now the cornerstones of Harrods Interiors. To have such a respected, experienced and design-leading creative team as the brains behind our VIP lounge is a source of huge excitement for everyone involved in INDEX. It promises to be truly breathtaking.â€'

As well their debut furniture line, Harrods Interiors will use INDEX to display a one-of-a-kind wallpaper inspired by the store's historical Art Deco architecture, made in collaboration with pre-eminent creators of bespoke, hand-painted collections, De Gournay. They will also present the Harrods Interiors Furniture Service and be on site to allow visitors to book an appointment with a consultant. Visitors who purchase a scheme will receive a complimentary accessory package, expertly curated by one of the Harrods Interiors designers.

INDEX, taking place May 22-25 at the Dubai World Trade Centre, offers design professionals from across the Middle East, Africa and Asia the opportunity to be part of the most extensive sourcing platform of interior focused retailers and wholesalers anywhere in the region. As always it will feature a series of Design Talks with big name designer speakers including Henry Holland, Bethan Gray and Jo Hamilton all appearing this year.

For more information, visit www.indexdesignseries.com

Loading
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

FaceTime

@facetimeuk

AEO news

@aeonews