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i2i Events Group firmly establishes itself in Asia with 4 new launches in China and Singapore


i2i Events Group firmly establishes itself in Asia with 4 new launches in China and Singapore

13 Mar 2014
  • Successful first coil winding exhibition in Shanghai welcomes over  3750 visitors
  • Two new launches in China for 2014: World Retail Congress China and Pure Shanghai
  • World's leading education technology event, Bett, to launch in Singapore in December 2014


i2i Events Group continues to expand its global presence,  as it establishes itself further in Asia.  A successful first event and three further launches in Shanghai and Singapore in 2014, coupled with the continued development of established events in Singapore, underline i2i's commitment to the region as a key growth area for the company.

CWIEME Shanghai welcomes over 3750 visitors and an impressive 442 seminar attendees

The launch edition of CWIEME Shanghai (Coil Winding, Insulations and Electrical Manufacturing Exhibition) took place from 3 – 5 March 2014 at the Shanghai International Exhibition Centre, INTEX, and was very well received by exhibitors and visitors, with over 70% rebookings already confirmed.  China is recognised the world over as a global manufacturing powerhouse and with a comprehensive seminar programme, world renowned speakers and the participation of leading industry names, CWIEME Shanghai is set to become the key industry meeting place for the region.

Two new i2i events to be launched in Shanghai in 2014

Recognising the growth potential of China, i2i is taking two more of its established brands to the market in 2014.   World Retail Congress China (developed in partnership with the China Chain Store & Franchise Association) will launch in July 2014 and will take its place alongside the other events in the World Retail Congress Series.  The event in Shanghai has been specifically designed for both domestic and international retailers, and for those already operating in the market as well as those looking for an effective route in.  It expects to bring together over 250 retail CEOs and directors and will feature retail industry experts from the likes of Spar, Gap, Affinity and many others.

i2i's flagship fashion event, Pure London is recognised throughout the industry as the UK's leading trade fashion buying event.  In October 2014 Pure Shanghai (in association with CCPI TEX) will take place for the first time, bringing the focus and format of the London event and the essence of the British High Street to China.  Showcasing over 150 international and domestic brands, Pure Shanghai aims to create the region's major fashion trading hub and provide participants with the opportunity to establish a presence in one of the world's most exciting retail markets.

Bett continues to grow with the launch of Southeast Asia Leadership Summit

The inaugural Bett Southeast Asia Leadership Summit is a cutting edge conference that will bring together the leading decision makers and buyers within the education technology space, from across Southeast Asia.  With Singapore as the most accessible hub, delegations from high growth markets such as Thailand, Hong Kong, Vietnam, Malaysia and Indonesia will make this a truly regional event.  Taking place over two days in December 2014 and with a hand-picked selection of top level buyers, the Summit is positioned to become the pre-eminent meeting place to do business with the most important buyers from across Asia.

Whilst new shows are launching in the region, i2i's established events in Asia continue to develop.  World Retail Congress Asia Pacific, which is now in its 4th year, will take place from 24 – 27 March in Marina Bay Sands and later in the year, the 7th edition of WAF (World Architecture Festival) will also take place in Singapore.

Mark Shashoua, CEO i2i Events Group comments, “2014 is proving to be an exciting year for i2i events in China and South East Asia.  Our established events continue to do well and with an office already established in Shanghai and successful partnerships across the region, we are well placed to take full advantage of the exciting growth opportunities in China and beyond.  Our focus on the region is part of our long term development strategy to strengthen our profile on the international stage and extend our global footprint by taking some of our best brands to new and developing markets.â€'


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