AEO - Association of event organisers

dmg events geo-adapts FM EXPO in Saudi Arabia

AEO

dmg events geo-adapts FM EXPO in Saudi Arabia

10 Jul 2016

dmg events Middle East, Asia & Africa, a leading international exhibitions company, is to geo-adapt its highly successful event - FM EXPO - to the Kingdom of Saudi Arabia (KSA) to serve the country's burgeoning facilities management (FM) sector. The strategic move complements the Saudi government's major initiative to upgrade the quality of FM across its facilities by setting up the National Commission for Legislation and Standardization of Operation and Maintenance (NCLOM) via Royal Decree. FM EXPO Saudi Arabia will make its debut from January 15 to 17, 2017 at The Jeddah Centre for Forums & Events.

The launch of FM EXPO Saudi Arabia is another step in dmg events' strategy to geo-adapt brands that have successfully built a strong identity to new regional markets. KSA is a vital territory for dmg events and an exhibition dedicated to the facilities management sector will add to the company's growing portfolio, one that already includes The Big 5 Saudi, HVAC R Expo Saudi, The Hotel Show Saudi Arabia, and InRetail Summit: Saudi Arabia. FM EXPO Saudi Arabia will enhance and serve the country's FM sector which is expected to be worth USD 29 billion by 2017 as it delivers an estimated year-on-year growth rate of 10 per cent.

Matt Denton, President – dmg events Middle East, Asia & Africa, said: “Geo-adapting is a strategy central to our plans for expansion in the Middle East, Asia and Africa. It has worked successfully with the introduction of high-profile exhibitions, such as The Big 5, to new markets as diverse as Indonesia, East Africa, India and the Gulf countries. It will be deployed again as we continue to deliver brands that offer our highly targeted blend of products and knowledge to a wider regional audience of industry professionals. KSA is a core market for dmg events with strong growth potential. FM EXPO Saudi Arabia will address the needs of the industry, provide a platform for debate of its issues and educate its professionals as the sector expands to become the GCC's biggest and most vibrant domestic FM market.â€'

FM EXPO Saudi Arabia will be co-located with HVAC R EXPO Saudi 2017, an event for the heating, ventilation, air conditioning and refrigeration sector. Aside from showcasing innovative and sustainable solutions, it will also feature free-to-attend, continuing professional development (CPD) workshops and seminars for professionals.

For more information, log on to https://www.dmgeventsme.com/events and http://www.fmexpo-saudi.com/. 

Loading
  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
    FESPA
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
    FESPA
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media

 

FaceTime

@facetimeuk

AEO news

@aeonews