AEO - Association of event organisers

Childcare Expo went Wild in London


Childcare Expo went Wild in London

11 Mar 2016

The sign of a good show is plenty of exhausted exhibitors, visitors departing at the end of the day with heavy bags and full minds and re-bookings for the following year happening faster than paperwork can be processed! Childcare Expo at London Olympia earlier this month had all these ingredients confirming that organisers Broadway Events produced another fantastic event for the early years sector.

With over 2,000 visitors attending the buzzing exhibition over the 4 & 5 March, the shows features were a great incentive for many to stay throughout the whole day, taking in informative sessions in between sourcing products and services from the wide range of suppliers. 

This year's seminar sessions were packed with childcare professionals looking to learn from the expert speakers sharing their knowledge during the two days. The interactive workshops got crowds of visitors involved in messy play, phonics and ideas to harness the outdoors.


Over the course of the show, an inspiring Ideas Wall was created by artists and show visitors who added their comments onto two murals one asking ‘Where do you want the early years sector to head?' and the other questioning ‘What are the building blocks of your early years setting?'. Visitors were able to take part by writing their own comments and also taking time to read the ideas and views of other visitors, which created a great platform to bring everyone together.

The Wild Place to Play area created by The Childcare Company used a jungle themed display as an example of how a creative learning environment can be delivered. Attendees were given the opportunity to learn from nursery staff at Wellingtons Day Nursery about how to tackle creating an exciting indoor location, from finding the initial inspiration through to ways to promote both independent and adult guided learning opportunities that they could use within their own settings using mostly recycled and inexpensive resources.

Event director Emma Barrett summed the show up with “we have been overwhelmed with the positive feedback we have received from both visitors and exhibitors, the buzzing atmosphere during the event was alight with passion and enthusiasm and it was fantastic to be able to provide a platform for such an important sector to unite together.  We are already looking forward to returning next year, but we have two more exciting shows to take place at EventCity in Manchester this June and at Coventry's Ricoh Arena at the end of September, so there is lots more to look forward to this yearâ€'. 

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
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    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
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    Emma Cartmell
    CHS Group
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    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
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    Greg Cherry
    QD Events LTD
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    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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