AEO - Association of event organisers

Bett series continues success of established events and new launches in the Middle East and Malaysia in 2016


Bett series continues success of established events and new launches in the Middle East and Malaysia in 2016

04 Feb 2016

i2i Events Group's leading global series brand, Bett, saw continued success in 2015 and is set for further development in 2016, with new international events planned for Abu Dhabi in April and Malaysia in November. 

The Bett global series is rooted in the success of the London based edition, which over its 32 year history has evolved into the world's meeting place for those passionate about technology and education.  Following i2i's acquisition of Educar/Educador in 2013, the Bett brand went international with the launch of the Bett Leadership Summit in Sao Paulo, followed by the successful Bett Brasil exhibition in 2014 and the Latin American Leadership Summit in Mexico City in 2015.

The brand also launched in Asia in 2014, with the Bett Asia Leadership Summit in Singapore.  This leading regional event is now moving to its new home of Kuala Lumpur, Malaysia in November 2016, supported by the Malaysia Ministry of Education and endorsed by the National Association of Private Educational Institutions.   UK Trade and Investment is also supporting the event, 2016 being a landmark year for British government relations with Malaysia, as it becomes the hub for promoting British education in the ASEAN region.

An exciting new launch for 2016 is the Bett Middle East Leadership Summit and Exhibition taking place from 6 – 7 April at ADNEC Abu Dhabi.  Held in partnership with the Abu Dhabi Education Council, the event will bring together education leaders and technology buyers to discuss the transformation of education in the region and the role of innovation and technology in improving outcomes for students.  With governments in the region investing in education to accelerate the transition to a knowledge based economy and a growing private and international school market, Abu Dhabi is fast becoming a centre of educational excellence, with ambitious reforms in place as part of its ‘Vision 2030' programme.

Such has been the international success of Bett, that in September 2015 i2i Events Group announced a global collaboration between Bett and Microsoft, enabling them to work together as ‘worldwide partners' to deliver inspiring content at all Bett events, that shares next generation ideas and innovative technology based classroom practices.  Bett also recently announced a new partnership with the world's largest network of teachers, the TES, which sees the TES take on the role of ‘global knowledge partner' across all Bett events.

Mark Shashoua, CEO i2i Events Group, comments, “The continued success and expansion of our Bett brand underlines our corporate objectives to further develop our international presence and maximise customer returns by continuously improving the quality of our audiences and the speed and ease with which these audiences can connect with i2i customers in dynamic environments.  I look forward to the launch of our exciting new Bett events in 2016 and to the continued success of our established events and our global partnerships.â€'


  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




AEO news