AEO - Association of event organisers

AEO launches new brand to highlight a reinvigorated mission statement


AEO launches new brand to highlight a reinvigorated mission statement

06 Nov 2013

Date: 18 March 2013

The Association of Event Organisers Ltd (AEO) has today launched its new branding as a clear signal of its reinvigorated mission to serving the events industry. The AEO has redefined themselves as a much more dynamic association with a vibrant new team and aims to communicate these changes through the re-brand.

Karim Halwagi, AEO Chief Executive, commented; “As the key events industry association, it is important that our members know who we are and the nature of our goals as an association. Ultimately, they understand the key role the association plays in supporting them and the events industry as a whole. Pushing this in the logo was imperative to us.â€'

Mr Halwagi also went on to say, “We want to send out a message that clearly defines who we are and where we stand - one that says we are an organisation that inspires confidence. We are the voice of the industry and we're proud of what we've achieved and what we do for the events industryâ€'.

The new logo is a more modern design, but maintains a traditional feel, and illustrates the core message of the AEO: to be BOLD, CLEAR, COLLABORATIVE and FORWARD THINKING. Along with the logo comes a completely redesigned website.

The new logo also shows a commitment to evolving as an organisation, as well as broadening its membership and activity scope to include, amongst others, Event Producers and Experiential Agencies.

Alongside the rebrand, the AEO will launch new initiatives which include a new category of membership entitled ‘AEO Enterprise Membership' to encourage small organisations to join and enjoy the benefits of the Associations, as well as profiting from access to a renewed AEO Mentorship Programme.

Of great importance is the newly developed AEO-BPA Event Audit product, The new cost effective audit will provide AEO Members with BPA-audited attendance and exhibitor data for their shows, with the option to add demographic and other data for additional incremental costs.

“The UK exhibitions sector is big business and it is essential that it not only adheres to and embraces best practice but that we make it as easy and as accessible as possible for our members to do so,â€' explains Halwagi. “We are confident our new partnership with BPA will achieve this.â€'

The AEO plans further announcements of enhanced and new initiatives later in the year.

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




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