AEO - Association of event organisers

29th May 2013: i2i Events Group continues its international expansion with launch of CWIEME in Shanghai


29th May 2013: i2i Events Group continues its international expansion with launch of CWIEME in Shanghai

10 Jun 2013


  • Launch follows i2i's acquisition of the Coil Winding (CWIEME) portfolio in 2012
  • Asian market, driven by China, is the world's largest market for the industry
  • Organised in co-operation with CCPITECC


i2i Events Group is pleased to announce the launch of CWIEME (Coil Winding, Insulations and Electrical Manufacturing Exhibition) Shanghai, which will take place at the Shanghai International Exhibition Centre, INTEX, from 3 – 5 March 2014.

Organised in co-operation with CCPITECC (China Council for the Promotion of International Trade, Electronics and Information Industry Sub Council), who are global partners of i2i, this launch follows i2i's acquisition of the CWIEME portfolio in September 2012.  It is also part of a wider strategy to deliver high quality events to key areas of growth and is the latest addition in a fast expanding portfolio which now includes Berlin, Bangalore and Chicago.  China is already recognised as the world's largest manufacturing centre and the Asian market, driven by China, represents the largest market for electric motors and transformers, and is projected to grow to $26bn by 2016.

Gordon Payne, i2i Events Group International Director, comments, “China is a key growth area for i2i going forward. With an office already established in Shanghai and our partnership with CCPITECC, we are confident that we will be able to create another world leading forum for the coil winding, insulations and electrical manufacturing technology industry, and a truly valuable marketing platform.  We will also be investing in the content aspect of the event, the Inductica conference programme, to present the latest innovations from China and around the world, providing a unique networking opportunity for leading design and production engineers.  Feedback to the launch of the event and the Shanghai location has been very positive, with two thirds of the space already reserved.â€'

Guangxiong Jiang, Vice Chairman, CCPITECC comments, “CCPITECC has built up a strong relationship with the CWIEME events since we first brought a Chinese Pavilion to CWIEME Berlin in 2007.  Our clients recognise the importance of the CWIEME brand and we enjoy a 70% rebooking rate year on year for the events.  In recent years, the electrical manufacturing industry in China has benefited from a programme of national planning and policy making, and against this positive backdrop we are delighted to be working with i2i Events Group for CWIEME Shanghai in 2014 and are confident that it will become a world leading event for the industry.â€'



CWIEME was established in Berlin in 1996 and rapidly grew to become the world's largest international exhibition of its type serving the industrial technology niche of components for electric motors and transformers.  The portfolio now comprises CWIEME exhibitions in Germany, China, India and the USA and the Inductica Conferences, with the events widely recognised as world leading for the industry. 

CCPITECC was established in 1988 as a professional institution for international trade promotion specialising in the electronics and information industry. It is governed by the Ministry of Industry and Information of the People's Republic of China (MIIT) and China Council for Promotion of International Trade (CCPIT).

Contact: Sonya Gillespie:

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




AEO news