AEO - Association of event organisers

22nd May 2013: Educar/Educador, the leading education exhibition and congress in Latin America, acquired by i2i Events Group


22nd May 2013: Educar/Educador, the leading education exhibition and congress in Latin America, acquired by i2i Events Group

10 Jun 2013


  • Acquisition strengthens i2i's position in the Latin American market
  • i2i is pursuing organic growth and acquisition strategy to build market share and deliver leading events and customer services in high growth markets
  • Education market in Brazil expected to grow to $229bn by 2017


Sao Paulo, Brazil: i2i Events Group is pleased to announce the acquisition of Educar/Educador, Latin America's leading education exhibition and conference.  The event will become part of i2i's Education and Technology portfolio which includes Bett, the pre-eminent global event for educational products and services which is held annually, in London. 

Mark Shashoua, CEO i2i Events Group comments, “We are delighted to announce this acquisition, which not only strengthens i2i's position in the Latin American market, but is also part of a wider strategic objective to expand i2i's established events in new and developing markets, in this instance taking Bett to Brazil.  The Melo family have grown the event significantly over the past few years and have built the premier event of its kind in the region.  Our aim is to co-locate Bett Latin America with Educar from 2014 and provide the best platform for our clients to expand in Latin America.â€'

Educar is the major educational exhibition and congress in Latin America, with annual growth of 15 -20% and is held alongside the Educador conference.  The 20th annual edition of the event will be held from 22 – 25 May 2013 at the Sao Paulo Imigrantes Exhibition Centre in Brazil and is expected to cover some 6,600sqm of space and welcome over 15,000 people. 

Marcos Melo, Director of Futuro Eventos, owners of Educar says, “We are delighted to be working with i2i Events Group in bringing Bett to Latin America and in taking Educar to the next level of its development.â€'

General Manager of Top Right Group Brazil, Jose Papa Neto, comments, “Brazil and the wider Latin American market is a key area of growth for i2i Events Group, and the acquisition of Educar is an exciting development in those plans.  The education market in Brazil is projected to grow from $123bn in 2012 to $229bn by 2017, overtaking the UK market in absolute size in 2014, and with our office in Sao Paulo now firmly established we are well placed to further capitalise on the opportunities in the vibrant market.â€' 

This is the group's second major acquisition following that of the Coil Winding (CWIEME) portfolio in September 2012 and means that i2i Events Group now has a strong presence in the key growth markets of Brazil, China, India, Germany and the US.


Notes to Editors:

i2i Events Group will run three events in Latin America this year.  World Retail Congress Latin America (launching in October this year at the World Trade Centre, Sao Paulo), RWM Brasil (launching in October this year at Transamerica Expo Centre, Sao Paulo) and Bett (launching a Leadership Summit in October this year at the World Trade Centre, Sao Paulo). 

Bett Latin America will host a Latin American leadership summit from 30 October – 1 November 2013 at the World Trade Centre in Sao Paulo.  Speakers from 8 ministries of education and 12 countries including Brazil, Mexico, UK and Costa Rica have confirmed their attendance. A keynote speech will be given by the Secretary of Education for Sao Paulo, Herman Voorwald. 

Contact: Sonya Gillespie:



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